Strava Insights – Revealing Intelligence on Running and Cycling Behaviour Across the World
Strava is a website and mobile app that is used to track athletic activity via GPS. It also allows a host [...]
New Markets Show Huge Growth in Rugby World Cup Fans
New data shows the huge growth in the number of Rugby World Cup fans across the sport’s less dominant competing [...]
Record Season of Cycling on Eurosport as the Grand Tour Audiences Grow
The 2015 editions of the Tour de France, Vuelta a Espana and Giro d'Italia have enjoyed further growth in fan [...]
Strive Sponsorship to Map Out New Sponsorship Strategy
Ordnance Survey has appointed Strive Sponsorship to develop its sponsorship strategy following a recent rebrand by the national mapping agency. [...]
Fantasy Sport – The Newest Sponsorship Category
If you've not heard of the likes of FanDuel and DraftKings, then you soon will do as the current biggest [...]
Esports revenues reach $765M in 2018 as enthusiasts grow to 165m
Esports is an evolving sponsorship platform that both brands and sponsorship agencies should be paying closer attention to in a saturated [...]
Rugby union sponsorship analysis
In the second of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]
What types of sports fans are most influenced by sponsorship?
https://www.youtube.com/watch?v=EqC-m2ANrUY Global sports fans in the information age. Who are we? What motivates us? How do we create value? [...]
Rugby World Cup: What does the global fanscape look like?
In the first of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]