The growing importance of brand partnerships in the music industry
The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue [...]
Women’s UK Cycling Research Report
Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis [...]
The Lateral Thinking Needed to Help esports Become an Even Bigger Business
esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]
Gfinity Appoint Strive Sponsorship to Help Realise esports Value
Strive Sponsorship, the sport and entertainment marketing consultancy founded by former Team Sky Head of Partnerships Malph Minns, has added [...]
10 Essential Rules of Fan Engagement
Marketing Magazine was interested how in 2012, brands tapped into people's passions around the London Olympics, and what fan engagement [...]
Getting the Right Beats: Product Placement in Music Videos
You don’t have to be able to name the Mercury Music Prize shortlist’s from the last 10 years to be [...]
F1 Benefits From a New Generation of Drivers
Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some [...]
Esports: The Emergence of a New Sponsorship Platform
Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]
The State of Play in Golf Today – The Repucom World Golf Research Report 2015
Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times. But a new generation of players, [...]