WHAT WE DO ?
Strive provides evidence based, and insight led,
sponsorship/commercial/industry advice to brands,
rights holders (e.g. teams, leagues, governing bodies,
events etc), agencies, professional services firms and
investors. We specialise in sport, music, esports and
film but also work with fashion, the arts, cause and
broadcast sponsorship.
When a business enlists outside help to meet a specific set of objectives or challenges, they want access to the best set of skills and/or knowledge available.
In most cases, the optimum solution requires a combination of these. In our experience, traditional agencies and consultants have specific areas of expertise, but parts of a client brief often lay outside of these and therefore require additional help. However it is rare for agencies to bring third parties in to lend their expertise because of the additional cost (and therefore reduction in margin).
No one agency or individual has a monopoly on providing the best advice across all sponsorship platforms, disciplines and industries. However aggregate the market’s knowledge and skills and you can provide the optimum solution.
That is what Strive does.
HOW DO WE DO THIS?
OUR OFFERING
As Head of Partnerships at Team Sky, Malph Minns (Strive’s MD) saw how Sir Dave Brailsford (Team Principal) tackled winning the Tour de France multiple times.
Brailsford talks about the necessity of fully understanding what it is you want to accomplish (aspirational goal), and thoroughly analysing the demands of what needs to be achieved (performance objectives) before working back to build a strategy and plan to give you the best possible chance of success.
He often describes himself as an orchestra conductor. His genius is not providing all the solutions himself (though he obviously has strong core capabilities), but identifying and managing a team of relevant specialists who will.
This is what Strive does.
Strive offers a variety of sponsorship, marketing and brand consultancy services to brands, rights holders, agencies and investors, details of which an be found under Our Services.
We have a core internal sponsorship and marketing expertise built up over 18 years from working brand, agency and rights holder side in the sport and entertainment industry.
A network of specialist strategic partners can be called upon, if the brief dictates, to supplement our own expertise. They provide specific skills and knowledge to ensure the best available solution is delivered to the client.
“Malph took hold of the Team Sky partnership for Jaguar as soon as we came on board and was instrumental in the delivery of our highly successful ‘Innovation Partnership’ with the team. An all round team player and great guy to work with, he also has extensive knowledge of the industry and is constantly pursuing new and interesting sponsorship strategies.”James Toller
Sponsorship Manager (Sports), Global Marketing at Jaguar Land Rover
“…can work very well with little direction or steer, and equally, takes feedback well. A good team player and very much a doer…”Corin Dimopoulos
Director of Marketing Sky Sports, Sky News & Cycling
“…restless, inquisitive and insightful. He’s someone that makes things happen, challenges why things are and offers new ideas. A great guy to have on the team, and he certainly brought a lot of value to the 888.com account…”Rob Mitchell
Head of Sponsorship, 888.com
STRIVE INSIGHTS
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands is an article published by Digiday on 23rd March 2023 that Strive's [...]
Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming
Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming is an article published by Digiday on 26th August [...]
‘We’re all content businesses’: esports teams borrow from the media owner’s playbook in search for new revenues
‘We’re all content businesses’: esports teams borrow from the media owner’s playbook in search for new revenues is an article published by Digiday on 15th February 2021 [...]