American Sports Fans Report
American sports fans are not one simple audience. Ipsos’ Sports in America report shows that US fandom is shaped by [...]
Brand Awareness and Performance Marketing Report
Brand awareness and performance marketing should not be treated as separate goals; they should be focused on concurrently. TikTok and [...]
Sponsorship Research: Sports Engagement Index Report
Sports Engagement Index data can help brands, sponsors, and rights holders understand where attention, participation, and future commercial value may [...]
Women’s Sport Viewing Figures 2023
Women’s sport viewing figures demonstrate a market moving beyond one-off tournament spikes and towards repeat viewing, stronger fan habits, and [...]
“Should’ve gone to Strive”: Specsavers appoints new sponsorship agency
Specsavers has appointed Strive Sponsorship as its lead partnerships agency following a competitive pitch process. The appointment sees Strive become [...]
ClubPickle Partners with Strive to Shape Vision for UK’s Largest Dedicated Pickleball Venue
Sports and entertainment consultancy Strive Sponsorship has been appointed to support ClubPickle, a new sports space dedicated to pickleball, establish [...]
Strive Connects SBK and Premier Sports in Multi-Platform Football Tie-Up
Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between SBK, the fast-growing, data-led sportsbook app, [...]
Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC
Sports and entertainment consultancy Strive Sponsorship has announced a new multi-year partnership between SBK, the challenger sportsbook app, and Huddersfield [...]
Strive Brokers SBK’s First Irish Football Partnership with Dundalk FC
LONDON / DUNDALK, 5 August 2025 – Strategic sports marketing consultancy Strive Sponsorship has announced a new partnership between SBK, [...]