Loading...
  • Esports sponsorship exposure trends report 2021

    Esports sponsorship exposure trends report 2021

    Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little intrinsic value, not least if that measure is advertising value [...]

  • Guild Esports: The detail behind the bet on Beckham

    Guild Esports: The detail behind the bet on Beckham

    On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a co-owner of the new business. Guild Esports’ stated aim is [...]

  • The sports industry outlook report 2020

    The sports industry outlook report 2020

    Deloitte's sports industry outlook report 2020 predicts the trends that they believe will dominate and disrupt the sports industry over the next 12 months. The report (which has a US skew) identifies [...]

Global gaming, VR and metaverse report

The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]

Brands that have seized the opportunity during COVID

The brands that have seized the opportunity during COVID have enabled people to navigate life more easily, achieving convenience, comfort and [...]

Esports sponsorship exposure trends report 2021

Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little [...]

Gaming marketing insights report

Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role [...]

Esports and live streaming report 2021

Esports is changing. Over the past few years, the lines between esports, live streaming, and even influencer marketing have become [...]

Guide to advertising in video games

Gaming is one of the most flexible and versatile mediums available today through which brands can connect with their target [...]

The millennial gamers report 2021

Millennial gamers are the most powerful gamer audience today. They are the first generation to grow up with gaming's ubiquity, [...]

Music industry review 2020

In what was a turbulent year for all those involved in the music industry this past year, the music industry [...]

Digital trends in the sports industry

The COVID-19 pandemic has acted as a catalyst for accelerated digital transformation leading to a number of digital trends in [...]