Global gaming, VR and metaverse report
The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]
Brands that have seized the opportunity during COVID
The brands that have seized the opportunity during COVID have enabled people to navigate life more easily, achieving convenience, comfort and [...]
Esports sponsorship exposure trends report 2021
Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little [...]
Gaming marketing insights report
Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role [...]
Esports and live streaming report 2021
Esports is changing. Over the past few years, the lines between esports, live streaming, and even influencer marketing have become [...]
Guide to advertising in video games
Gaming is one of the most flexible and versatile mediums available today through which brands can connect with their target [...]
The millennial gamers report 2021
Millennial gamers are the most powerful gamer audience today. They are the first generation to grow up with gaming's ubiquity, [...]
Music industry review 2020
In what was a turbulent year for all those involved in the music industry this past year, the music industry [...]
Digital trends in the sports industry
The COVID-19 pandemic has acted as a catalyst for accelerated digital transformation leading to a number of digital trends in [...]