SBK Doubles Down on EFL Club Partnerships with Strive-Brokered Blackpool FC Deal
Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between fast-growing sportsbook brand SBK and Blackpool Football Club, as the Seasiders [...]
Strive Secures SBK x Bradford City Deal to Drive Fan-Focused Growth
We're pleased to share that Strive has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and [...]
Women’s Football World Cup Research Report
Data and insights business, Fifty, has released a women's football World Cup research report where they identify and define who [...]
UK esports – challenges and opportunities
UKIE's latest report examines the state of the UK esports scene. It draws on expertise from a selection of stakeholders [...]
European sponsorship market report 2023
Nielsen and the European Sponsorship Association (ESA) have collaborated to publish the Sponsorship Market Overview Report 2023, a resource that [...]
TikTok gaming trend report
TikTok has released a gaming trend report focusing on how gaming represents the future of entertainment. The TikTok gaming report [...]
Sports technology and its impact – report
Sports technology is everywhere. Fans use it to enhance their viewing experience, both inside and outside the venues and to [...]
Global sports media report 2023
How we engage and watch sports has changed dramatically. The proliferation of non-traditional media channels, amplified by digital adoption, has [...]
Women athlete partnerships – what impact can they have on your brand?
The Collective's new research study quantifies the pay gap between men and women athletes while detailing the impact women athletes [...]