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  • Esports sponsorship exposure trends report 2021

    Esports sponsorship exposure trends report 2021

    Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little intrinsic value, not least if that measure is advertising value [...]

  • Guild Esports: The detail behind the bet on Beckham

    Guild Esports: The detail behind the bet on Beckham

    On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a co-owner of the new business. Guild Esports’ stated aim is [...]

  • The sports industry outlook report 2020

    The sports industry outlook report 2020

    Deloitte's sports industry outlook report 2020 predicts the trends that they believe will dominate and disrupt the sports industry over the next 12 months. The report (which has a US skew) identifies [...]

The millennial gamers report 2021

Millennial gamers are the most powerful gamer audience today. They are the first generation to grow up with gaming's ubiquity, [...]

Music industry review 2020

In what was a turbulent year for all those involved in the music industry this past year, the music industry [...]

Digital trends in the sports industry

The COVID-19 pandemic has acted as a catalyst for accelerated digital transformation leading to a number of digital trends in [...]

Live video game streaming trends Q1 2021

The live video game streaming trends report Q1 2021 summarises the central trends from online streaming across the computer games [...]

Video game streaming trends report 2020

The video game streaming trends report 2020 summarises the central trends from online streaming across the computer games landscape. Information, [...]

The growth in women’s sport and what it means for marketers report

The growth in women’s sport and what it means for marketers report 2021 explores how women’s sport is perceived around [...]

Strive’s BT and Excel Esports sponsorship work deemed ‘one of the biggest esports partnerships of 2020’

Dexerto has deemed Strive's advisory of BT on their esports strategy, and subsequent sponsorship of EXCEL ESPORTS, as one of [...]

The European esports report – high engagement and even higher potential

PayPal and Newzoo have produced the European esports report - high engagement and even higher potential which examines the European esports [...]

The value of esports in the UK report

Ukie, the trade body for the UK games and interactive entertainment industry, has produced the value of esports in the [...]