Smarkets enlist sports content creation agency for feature articles support – Case Study
Smarkets is a betting exchange that enables customers to trade (bet against one another) on sporting, political and other events. [...]
Smarkets enlist sports content agency for social media support – Case Study
Smarkets is a betting exchange that enables customers to trade (bet against one another) on sporting, political and other events. [...]
VU.CITY engages UK gaming agency to evaluate commercial viability of the video game market – Case Study
VU.CITY is a smart city planning platform where users can view building designs and data interactively and in the context [...]
Coutts engages UK esports agency to establish brand positioning – Case Study
Coutts, the King's bank of choice, is a private bank that offers wealth management, commercial banking and strategic investment services. [...]
BT engages UK sponsorship agency to define esports partnership strategy and for deal advisory services – Case Study
As part of a BT rebrand to reposition as a tech and not a broadband company, they were keen to [...]
OS engage sports sponsorship agency to define strategy and evaluation approach – Case Study
Ordnance Survey (OS) is Britain’s national mapping agency. It has both a government and commercial remit (develop products to generate [...]
Wiggle engage sports marketing company to evaluate and reposition women’s cycling partnership – Case Study
Wiggle is a global online retailer and brand owner in the tri-sports marketplace. As the long-term title sponsor of the [...]
Sponsorship trends sports agencies in London are predicting for 2023
The Frontier Market Report by Dentsu is a summary of sponsorship trends that sports agencies in London (and beyond) predict [...]
In-game advertising: programmatic ads or immersive brand experiences?
In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences is an article published by [...]