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  • Esports sponsorship exposure trends report 2021

    Esports sponsorship exposure trends report 2021

    Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little intrinsic value, not least if that measure is advertising value [...]

  • Guild Esports: The detail behind the bet on Beckham

    Guild Esports: The detail behind the bet on Beckham

    On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a co-owner of the new business. Guild Esports’ stated aim is [...]

  • The sports industry outlook report 2020

    The sports industry outlook report 2020

    Deloitte's sports industry outlook report 2020 predicts the trends that they believe will dominate and disrupt the sports industry over the next 12 months. The report (which has a US skew) identifies [...]

Strive’s BT and Excel Esports sponsorship work deemed ‘one of the biggest esports partnerships of 2020’

Dexerto has deemed Strive's advisory of BT on their esports strategy, and subsequent sponsorship of EXCEL ESPORTS, as one of [...]

The European esports report – high engagement and even higher potential

PayPal and Newzoo have produced the European esports report - high engagement and even higher potential which examines the European esports [...]

The value of esports in the UK report

Ukie, the trade body for the UK games and interactive entertainment industry, has produced the value of esports in the [...]

Gaming and esports – the next generation report 2020

YouGov's Gaming and esports - the next generation report 2020 summarises the preferences and behaviours of gamers (e.g. whether they play [...]

European sports fan research report 2020

If you're after a European sports fan research report, YouGov's 'The many faces of sports fans across Europe' is a [...]

Guild Esports: The detail behind the bet on Beckham

On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a [...]

Key ways to engage one of Asia’s fastest growing gaming audiences

Niko Partners' Play like a girl: Key ways to engage one of Asia’s fastest-growing gaming audiences report explores the significant player growth [...]

Advertising opportunities in gaming

WARC's advertising opportunities in gaming report aggregates research from an array of sources with a focus on the application of [...]

The global games market report 2020

Newzoo's global games market report 2020 features a detailed breakdown of the games market in terms of revenue and gamer [...]