Who are US football fans and what is the opportunity to engage them?
The 1994 FIFA World Cup is largely credited with creating a great “first wave” of US football fans. Major League [...]
Women’s sports sponsorship – what are the opportunities?
New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved via women's sports sponsorship. [...]
Women’s sports fans – how do you reach, engage, and monetise them?
A new study from the Women’s Sport Trust has found that there are currently 6 million committed women's sports fans [...]
World Rugby engages Strive to evaluate gaming and esports opportunities – Case Study
World Rugby is the international governing body for the sport of rugby union and organises the Rugby World Cup every [...]
SailGP appoints Strive to broaden its esports and gaming thinking after eSail GP success – Case Study
SailGP is the annual global inshore stadium racing championship contested by nations and featuring sailing’s top athletes. In its inaugural [...]
Badminton World Federation selects Strive’s to inform its esports and gaming strategy – Case Study
The Badminton World Federation (BWF) is the international governing body for the sport of badminton recognised by the International Olympic [...]
How is influencer marketing evolving in the sports sector?
'How is influencer marketing evolving in the sports sector?' is the title of an interview Strive's Managing Director, Malph Minns, gave [...]
Why top draft pick Victor Wembanyama is an unprecedented branding opportunity
Why top draft pick Victor Wembanyama is an unprecedented branding opportunity is an article published by Yahoo Finance on 23rd [...]
Why marketers are pulling away from FaZe Clan as the esports organizations struggles take center stage
Why marketers are pulling away from FaZe Clan as the esports organizations struggles take center stage is an article published [...]