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  • Esports sponsorship exposure trends report 2021

    Esports sponsorship exposure trends report 2021

    Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little intrinsic value, not least if that measure is advertising value [...]

  • Guild Esports: The detail behind the bet on Beckham

    Guild Esports: The detail behind the bet on Beckham

    On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a co-owner of the new business. Guild Esports’ stated aim is [...]

  • The sports industry outlook report 2020

    The sports industry outlook report 2020

    Deloitte's sports industry outlook report 2020 predicts the trends that they believe will dominate and disrupt the sports industry over the next 12 months. The report (which has a US skew) identifies [...]

Gaming and esports – the next generation report 2020

YouGov's Gaming and esports - the next generation report 2020 summarises the preferences and behaviours of gamers (e.g. whether they play [...]

European sports fan research report 2020

If you're after a European sports fan research report, YouGov's 'The many faces of sports fans across Europe' is a [...]

Guild Esports: The detail behind the bet on Beckham

On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a [...]

Key ways to engage one of Asia’s fastest growing gaming audiences

Niko Partners' Play like a girl: Key ways to engage one of Asia’s fastest-growing gaming audiences report explores the significant player growth [...]

Advertising opportunities in gaming

WARC's advertising opportunities in gaming report aggregates research from an array of sources with a focus on the application of [...]

The global games market report 2020

Newzoo's global games market report 2020 features a detailed breakdown of the games market in terms of revenue and gamer [...]

The mobile and tablet gaming report 2020

NPD’s mobile and tablet gaming report 2020 examines the current state of the US and Canadian mobile gaming market, including [...]

COVID-19 impact on video game streaming audiences report

The COVID-19 pandemic has seen the world of real-life events grind to a halt.  Whilst sport has experienced a major downturn [...]

Travis Scott and Fortnite: Astronomical – music and gaming event report

Epic Games, and their popular video game Fortnite, are well known for bringing fans passion points together in a fusion of [...]