How different generations engage with games

Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time [...]

Global gaming, VR and metaverse report

The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]

Brands that have seized the opportunity during COVID

The brands that have seized the opportunity during COVID have enabled people to navigate life more easily, achieving convenience, comfort and [...]

Esports sponsorship exposure trends report 2021

Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little [...]

Gaming marketing insights report

Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role [...]

Esports and live streaming report 2021

Esports is changing. Over the past few years, the lines between esports, live streaming, and even influencer marketing have become [...]

Guide to advertising in video games

Gaming is one of the most flexible and versatile mediums available today through which brands can connect with their target [...]

The millennial gamers report 2021

Millennial gamers are the most powerful gamer audience today. They are the first generation to grow up with gaming's ubiquity, [...]

Music industry review 2020

In what was a turbulent year for all those involved in the music industry this past year, the music industry [...]