Strive offers evidence based and insight led
sponsorship, marketing and brand consultancy
services to brands, rights holders, agencies and investors
both directly, and through specialist strategic partners.

We specialise in sport, music, esports and film partnerships and also work with companies with interests in fashion, the arts, causes and broadcast sponsorship.

We have a core internal sponsorship and marketing expertise built up over 18 years from working brand, agency and rights holder side.  We have worked with global brands like Guinness, British Airways and 888.com, innovative rights holders like Team Sky and leading international agencies.

Our expertise is supplemented by a network of specialist strategic partners whom are called upon as the brief dictates, to deliver our evidence based and insight led approach,ensuring the best available bespoke solution is delivered to our clients.


Malph Minns profile picture

Malph Minns

Founder & Managing Director

Strive Sponsorship’s Managing Director, Malph Minns, has 360-degree international sponsorship experience having worked brand, rights holder and agency side for over 18 years.

He has advised brands such as Guinness, British Airways, Barclays, Ordnance Survey and 888.com on their sponsorship strategies, activation plans and evaluation, across both sport and entertainment sponsorships.

He also has extensive experience creating and delivering value to partners as a rights holder through successful commercial and collaborative partnership management strategies, having built and managed Team Sky’s commercial partnership management programme from 2010-2014.

During his time with Team Sky, he helped define, influence and report sponsorship return on investment for brands including Sky UK/Italy/Germany, 21st Century Fox, Jaguar, Gatorade and Oakley.

He occasionally talks on panels at industry events, but only if he thinks he can offer a fresh perspective and valuable insights to others. He’s interested in sharing the ‘why’ and ‘how’, not just the ‘what’ that can be read about anywhere.

Achievements and awards include being shortlisted for ‘Sport brand of the Year’ and winning ‘Best sponsorship of a sports team or individual’ at the Sports Industry Awardsfor his work with Team Sky. In addition Malph was part of the team that won the Gold Award at the London Design Awards for the ‘Product Design – Sport – Active Life’ category for the Pinarello F8 race bike.


Strive is a member of the European Sponsorship Association (ESA). ESA is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards within the sponsorship industry. As a membership association it strives to lead the industry through activities relating to policy and governance, corporate responsibility, education and training, provision of information and networking.