We support brands in making better partnership decisions, positively affecting desired behaviour changes and maximising return on investment.
We support brands in making better partnership
decisions, positively affecting desired behaviour
changes and maximising return on investment.
- Brand strategy – Creating the purpose and positioning for your business whilst providing the reason and means for people to connect with you
- Sponsorship strategy – Utilising the power of sponsorship to support the successful delivery of your business, marketing, commercial and/or brand objectives
- Sponsorship audit – Evaluating your current sponsorship portfolio under the lens of your strategy and/or objectives, ensuring you have the right properties and assets to successfully deliver your goals
- Sponsorship platform and property identification – Helping you pick the right platform(s) and property(s) to meaningfully engage your target audience(s)
- Campaign planning and activation – Defining how to effectively connect your brand with your target audience(s) via their passion point(s), leveraging your sponsorship assets
- Research and insight – Acquiring an understanding of fans and their behaviour in order to develop insight to inform decision making
- Measurement and evaluation – Building a robust measurement and evaluation framework to influence and report return on investment (ROI)
- Contract negotiation support and advice – Ensuring you have the necessary rights and protections for the best price
- Sports law – Creating, acquiring, exploiting and protecting sports media and marketing rights
- Specialist knowledge – Providing specialist insights into areas like sport/ entertainment broadcasting and the cycling and pay TV industries
As our lives become evermore linked to screens,
live experiences, human contact and shared
experiences take on higher importance.
People expect a conversation and a positive
immersive brand experience has a bigger impact
than a one-way message. We help brands build
the experience’s and conduct the conversations.
- Brand experience events – From idea to delivery, we bring your brand alive through event based experiences
- Employee engagement – Often the forgotten audience, some of your most powerful advocates are sat next to you. We build engagement programmes to educate, inform and inspire
- Hospitality and guest management – Precision planning and management is essential in ensuring your senior executives and VIP guests have an experience to remember for all the right reasons
- Sponsorship Integration – Sponsorship assets should be made available across the business, and sometimes territories, to help people reach their objectives. We help brands establish processes to maximise asset value
Communications and Content
We help brands create newsworthy ideas, for both
owned and earned media, that people will talk
about and share, optimising message delivery
to meet your objectives.
Communications and Content Services:
- Campaign management – Managing sponsorship PR campaigns big and small over the short and long term
- Tactical PR – Creative ideas to get people writing, sharing and talking about your brand
- Moment messaging – Real-time marketing to ensure your brand is part of the conversation during live events
- Press office management – Strong international media networks and relationships, across genres, established through years of experience
- Crisis communications – Prepared strategies and plans, should the need arise, to keep you on the front foot and limit any potential reputation challenges
- Content creation – Broadcast and/or social media suitable video and/or photography production
- Social media strategy and content management – Defining the role of each channel as part of the communications strategy and managing appropriate content delivery to maximise reach and engagement
- YouTube optimisation – Ensuring best practice is applied in channel set-up and structure and ensuring content is displayed in the optimal way