Why ‘Cycling is the New Golf’ is Not Enough to Sell Sponsorship
If I had a pound for every time someone had said to me ‘cycling is the new golf’, I’d be [...]
Is the Traditional Sponsorship Agency Model Still Fit for Purpose?
Strive Sponsorship are the new kids on the block. Having launched at the beginning of 2015 we're up to four [...]
Know the Difference: Brand Influencers vs. Brand Ambassadors vs. Brand Advocates
'Marketing speak' is universal. Generally I find that people who use jargon do it as a defence mechanism (i.e. they [...]
Brand partnership: Ride an Uber, Watch College Football with AT&T
*Updated: 30/10/2015 to include new Uber & Nike+ brand partnership Brand partnerships aren't a new phenomenon. But there is growth [...]
The A B C of Next Generation Sponsorship
David Fowler is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles. He currently has [...]
Who are the UK Fans Watching the Rugby World Cup 2015?
Following on from Repucom's 'Rugby World Cup: What does the global fanscape look like?', Marketing Week and Experian have combined demographic [...]
The Value of Non-official Rugby World Cup Partners Social Media Campaigns
Market intelligence agency, Repucom, has identified, monitored and valued three of the most striking social media campaigns deployed by [...]
The Future of Rugby Union and its Commercial Development Post England 2015
In part 3 of this series of white papers on rugby union, sponsorship experts from around the world consider the [...]
Strive Sponsorship on LinkedIn
Check out our new Strive Sponsorship LinkedIn page.