Video game streaming trends report 2020
The video game streaming trends report 2020 summarises the central trends from online streaming across the computer games landscape. Information, [...]
The growth in women’s sport and what it means for marketers report
The growth in women’s sport and what it means for marketers report 2021 explores how women’s sport is perceived around [...]
Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming
Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming is an article [...]
We need to see ourselves as a media business – AC Milan’s endgame for content
We need to see ourselves as a media business - AC Milan’s endgame for content is an article published by [...]
Why adidas treats esports deals like media partnerships, not esports sponsorship deals
Why adidas treats esports deals like media partnerships, not esports sponsorship deals on 18th January 2021 that Strive's Managing Director, [...]
Strive’s BT and Excel Esports sponsorship work deemed ‘one of the biggest esports partnerships of 2020’
Dexerto has deemed Strive's advisory of BT on their esports strategy, and subsequent sponsorship of EXCEL ESPORTS, as one of [...]
The European esports report – high engagement and even higher potential
PayPal and Newzoo have produced the European esports report - high engagement and even higher potential which examines the European esports [...]
The value of esports in the UK report
Ukie, the trade body for the UK games and interactive entertainment industry, has produced the value of esports in the [...]
Gaming and esports – the next generation report 2020
YouGov's Gaming and esports - the next generation report 2020 summarises the preferences and behaviours of gamers (e.g. whether they play [...]