The opportunities for brand sponsors in niche sports
In the second part of a two-part interview, Sporto (producer of sports business conferences, magazines and awards) discusses with Malph Minns, Strive [...]
Early adopter, non-endemic brand sponsors are key to emerging sports
Why has data availability changed the sponsorship industry? What does the esports ecosystem look like and why the involvement of [...]
Video: Demystifying esports: what are esports and what’s law got to do with it?
Westminster Law School and leading sport, gaming and esports law firm, Sheridans, hosted a panel discussion to not just demystify and address [...]
A sporting commercial model for the digital age
Ben Wells is the Managing Director of Well Said, a consultancy that operates where sport meets technology and strategy, and author [...]
Esports media: How it’s broadcast to fans, and how traditional TV is getting involved
Twitch and YouTube are the dominant esports media brands, and are battling for market share Conventional TV wants to get [...]
Commercial trends in sport 2017
Nielsen Sports ‘ Commercial trends in sport 2017 ’ summarises the key changes we are seeing across the commercial landscape in [...]
Esports | Stability is key for Overwatch League
Overwatch League will be based on hit multi-player video game launched last year Competition set to launch this year following [...]
Commercial Trends in Sport Report 2016
Repucom (now Nielsen Sports) 'Commercial trends in sport report 2016' summarises the key changes we are seeing across the commercial landscape [...]
What are the opportunities within esports for brands and rightsholders?
The University of Salford Centre for Sports Business, in collaboration with The Digital Cluster and World Gaming Executives hosted a one-day [...]
Why blue-chip brands have been slow to sponsor esports
When will blue-chip brands get seriously involved in esports? This question is being posed at every industry conference, podcast and [...]