Esports – a threat, or an opportunity, for traditional sports?
As competition for people's attention intensifies and each new generation's media consumption habits change, digital media has become the new norm [...]
Why sports and brands want to be in esports
Newzoo, a gaming and esports specialist research agency, has released it's latest data report 'Why sports and brands want to [...]
Esports: How we got to here, and what comes next
Gazing into a crystal ball to predict the future for the esports sector isn’t an easy task. After all, who [...]
Women’s UK Cycling Research Report
Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis [...]
The Lateral Thinking Needed to Help esports Become an Even Bigger Business
esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]
10 Essential Rules of Fan Engagement
Marketing Magazine was interested how in 2012, brands tapped into people's passions around the London Olympics, and what fan engagement [...]
Getting the Right Beats: Product Placement in Music Videos
You don’t have to be able to name the Mercury Music Prize shortlist’s from the last 10 years to be [...]
Esports: The Emergence of a New Sponsorship Platform
Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]
Why ‘Cycling is the New Golf’ is Not Enough to Sell Sponsorship
If I had a pound for every time someone had said to me ‘cycling is the new golf’, I’d be [...]
Is the Traditional Sponsorship Agency Model Still Fit for Purpose?
Strive Sponsorship are the new kids on the block. Having launched at the beginning of 2015 we're up to four [...]