Sponsorship insights

/Sponsorship insights

Is the Traditional Sponsorship Agency Model Still Fit for Purpose?

Strive Sponsorship are the new kids on the block. Having launched at the beginning of 2015 we're up to four [...]

Know the Difference: Brand Influencers vs. Brand Ambassadors vs. Brand Advocates

'Marketing speak' is universal. Generally I find that people who use jargon do it as a defence mechanism (i.e. they [...]

The A B C of Next Generation Sponsorship

David Fowler is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles. He currently has [...]

The Future of Rugby Union and its Commercial Development Post England 2015

In part 3 of this series of white papers on rugby union, sponsorship experts from around the world consider the [...]

Strava Insights – Revealing Intelligence on Running and Cycling Behaviour Across the World

Strava is a website and mobile app that is used to track athletic activity via GPS. It also allows a host [...]

Record Season of Cycling on Eurosport as the Grand Tour Audiences Grow

The 2015 editions of the Tour de France, Vuelta a Espana and Giro d'Italia have enjoyed further growth in fan [...]

Fantasy Sport – The Newest Sponsorship Category

If you've not heard of the likes of FanDuel and DraftKings, then you soon will do as the current biggest [...]