Sponsorship insights

/Sponsorship insights
  • SBK Edgerush logo

Strive brokers new NFL podcasts partnership between SBK and Nat Coombs

Strive brokers new NFL podcasts partnership between SBK and Nat Coombs Strive Sponsorship, the sport and entertainment consultancy, has today [...]

  • Uncovering the Socially Responsible Sports Fan

Is social responsibility important to sports fans?

Is social responsibility important to sports fans? Is social responsibility important to sports fans? How do they respond to these [...]

  • Esports sponsorship exposure trends report 2021

Esports sponsorship exposure trends report 2021

Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little [...]

  • Back of David Beckham in football shirt

Guild Esports: The detail behind the bet on Beckham

On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a [...]

  • Sports Industry Outlook Report 2020

The sports industry outlook report 2020

Deloitte's sports industry outlook report 2020 predicts the trends that they believe will dominate and disrupt the sports industry over the next [...]

  • Excel Esports players in BT sponsored kit

Strive facilitates BT’s lead partnership of Excel Esports

BT has signed a new multi-year contract with Excel Esports to become their exclusive lead partner for the League of [...]

  • SBK betting app on a mobile phone

Smarkets expands Strive’s social media remit

Smarkets, who operate one of the world’s leading betting exchanges, has increased Strive Sponsorship’s scope of work to include social [...]

  • Man playing esports on a PC

‘While esports is the answer, what is the question?’: a traditional sport’s guide to entering gaming

It is one of the greatest misnomers in business; to strike when the iron is hot when, truthfully, you do [...]

  • Monestising Fan Engagement in the Digital Era

Monetising fan engagement in the digital era

Accedo's 'Monetising fan engagement in the digital era' whitepaper explores the concept of fan engagement, how digital is changing this [...]

  • Newzoo - Trends to Watch in 2019

Esports trends to watch out for in 2019

Esports trends to watch out for in 2019 are addressed in Newzoo's report entitled 'Five Developments Transforming the Esports Market'. [...]