What are the opportunities within esports for brands and rightsholders?
The University of Salford Centre for Sports Business, in collaboration with The Digital Cluster and World Gaming Executives hosted a one-day [...]
The University of Salford Centre for Sports Business, in collaboration with The Digital Cluster and World Gaming Executives hosted a one-day [...]
When will blue-chip brands get seriously involved in esports? This question is being posed at every industry conference, podcast and [...]
As competition for people's attention intensifies and each new generation's media consumption habits change, digital media has become the new norm [...]
Newzoo, a gaming and esports specialist research agency, has released it's latest data report 'Why sports and brands want to [...]
Gazing into a crystal ball to predict the future for the esports sector isn’t an easy task. After all, who [...]
Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis [...]
esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]
Marketing Magazine was interested how in 2012, brands tapped into people's passions around the London Olympics, and what fan engagement [...]
You don’t have to be able to name the Mercury Music Prize shortlist’s from the last 10 years to be [...]
Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]