Sponsorship insights

/Sponsorship insights

Data-driven Decision Making – Sport and the Digital Revolution Report

Sports organisations – from rights holders to sponsors, broadcasters to agencies – are embarking, to some degree or another, on [...]

Top 5 global sports industry commercial trends 2018

Each year, research firm Nielsen interview a panel of industry experts from across the world, to find out what the [...]

The anatomy of a sports fan – Leader’s report

Whether we're talking to brands, rights holders or other agencies, it's amazing how many either don't know the specific audience/fan [...]

A perspective on what brands need to understand about the world of esports

DBLTAP's mission is to 'tell the stories beyond the stage and bring fans closer to their heroes'. In this paper [...]

NBA 2K League looks to hit the right notes with esports venture

League borrows heavily from traditional NBA format Seventeen NBA teams have signed up, but three are missing Commercial opportunities include [...]

Fan Engagement: Right content, right channel, right time

The Leader’s Report, ‘Fan Engagement: Right content, right channel, right time’, addresses the fact that “sport no longer starts or [...]

The main differences between sport and esports sponsorship, and how it will evolve

Ahead of Esport Insider's 'Betting on Esports' conference, Strive Sponsorship Managing Director, Malph Minns, was asked his opinion on the [...]

The opportunities for brand sponsors in niche sports

In the second part of a two-part interview, Sporto (producer of sports business conferences, magazines and awards) discusses with Malph Minns, Strive [...]

Early adopter, non-endemic brand sponsors are key to emerging sports

Why has data availability changed the sponsorship industry? What does the esports ecosystem look like and why the involvement of [...]

Video: Demystifying esports: what are esports and what’s law got to do with it?

Westminster Law School and leading sport, gaming and esports law firm, Sheridans, hosted a panel discussion to not just demystify and address [...]