Sponsorship insights

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Commercial trends in sport 2017

Nielsen Sports ‘ Commercial trends in sport 2017 ’ summarises the key changes we are seeing across the commercial landscape in [...]

Esports | Stability is key for Overwatch League

Overwatch League will be based on hit multi-player video game launched last year Competition set to launch this year following [...]

Commercial Trends in Sport Report 2016

Repucom (now Nielsen Sports) 'Commercial trends in sport report 2016' summarises the key changes we are seeing across the commercial landscape [...]

What are the opportunities within esports for brands and rightsholders?

The University of Salford Centre for Sports Business, in collaboration with The Digital Cluster and World Gaming Executives hosted a one-day [...]

Why blue-chip brands have been slow to sponsor esports

When will blue-chip brands get seriously involved in esports? This question is being posed at every industry conference, podcast and [...]

Esports – a threat, or an opportunity, for traditional sports?

As competition for people's attention intensifies and each new generation's media consumption habits change, digital media has become the new norm [...]

Why sports and brands want to be in esports

Newzoo, a gaming and esports specialist research agency, has released it's latest data report 'Why sports and brands want to [...]

Esports: How we got to here, and what comes next

Gazing into a crystal ball to predict the future for the esports sector isn’t an easy task. After all, who [...]

Women’s UK Cycling Research Report

Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis [...]

The Lateral Thinking Needed to Help esports Become an Even Bigger Business

esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]