BT choose UK sponsorship agency to define esports partnership strategy and for deal advisory services – Case Study
As part of a BT rebrand to reposition as a tech and not a broadband company, they were keen to [...]
OS appoint sports sponsorship agency to define strategy and evaluation approach – Case Study
Ordnance Survey (OS) is Britain’s national mapping agency. It has both a government and commercial remit (develop products to generate [...]
Wiggle engage sports marketing company to evaluate and reposition women’s cycling partnership – Case Study
Wiggle is a global online retailer and brand owner in the tri-sports marketplace. As the long-term title sponsor of the [...]
Sponsorship trends sports agencies in London are predicting for 2023
The Frontier Market Report by Dentsu is a summary of sponsorship trends that sports agencies in London (and beyond) predict [...]
In-game advertising: programmatic ads or immersive brand experiences?
In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences is an article published by [...]
How music brand partnerships are evolving in 2023
Frukt's latest report looks at the state of music brand partnerships and gives a point of view on how brands [...]
Themes sports sponsorship pros should be aware of in 2023
PWC's sports industry report highlights a number of sports sponsorship considerations for 2023 from a brand, rights holder and investor [...]
How sports agencies use insight to identify sponsorships
Brands use sports agencies to advise on suitable partnership and sponsorship opportunities to support their marketing agenda. Chosen and activated [...]
Digital trends in sports report 2023
At the turn of every year, Seven League releases its digital trends in sports report on the seven key trends to [...]
Oddsindex appoint Strive to provide daily US sports content
Oddsindex appoint Strive to provide daily US sports content OddsIndex, the players’ platform for US sports betting odds and content, [...]