Sponsorship insights

/Sponsorship insights

Strive facilitates BT’s lead partnership of Excel Esports

BT has signed a new multi-year contract with Excel Esports to become their exclusive lead partner for the League of [...]

‘While esports is the answer, what is the question?’: a traditional sport’s guide to entering gaming

It is one of the greatest misnomers in business; to strike when the iron is hot when, truthfully, you do [...]

Monetising fan engagement in the digital era

Accedo's 'Monetising fan engagement in the digital era' whitepaper explores the concept of fan engagement, how digital is changing this [...]

Esports trends to watch out for in 2019

Esports trends to watch out for in 2019 are addressed in Newzoo's report entitled 'Five Developments Transforming the Esports Market'. [...]

The seven commandments of esports communications

The Story Mob's 'seven commandments of esports communications' whitepaper gives a fan-focused view of esports communications that teams and sponsor brands [...]

Guide to esports league sponsorships for consumer brands

Newzoo's guide to esports league sponsorships for consumer brands addresses one of many options available to brands to leverage esports [...]

The Rise of Women’s Sports – Identifying and Maximising the Opportunity

The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. [...]

Data-driven Decision Making – Sport and the Digital Revolution Report

Sports organisations – from rights holders to sponsors, broadcasters to agencies – are embarking, to some degree or another, on [...]

Top 5 global sports industry commercial trends 2018

Each year, research firm Nielsen interview a panel of industry experts from across the world, to find out what the [...]

The anatomy of a sports fan – Leader’s report

Whether we're talking to brands, rights holders or other agencies, it's amazing how many either don't know the specific audience/fan [...]