Sponsorship insights

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The sports industry outlook report 2020

Deloitte's sports industry outlook report 2020 predicts the trends that they believe will dominate and disrupt the sports industry over the next [...]

How to engage the continously changing fluid fan

The Sports Innovation Lab's latest report, how to engage the continuously changing fluid fan, reflects on the fact that sport [...]

Strive facilitates BT’s lead partnership of Excel Esports

BT has signed a new multi-year contract with Excel Esports to become their exclusive lead partner for the League of [...]

Smarkets expands Strive’s social media remit

Smarkets, who operate one of the world’s leading betting exchanges, has increased Strive Sponsorship’s scope of work to include social [...]

‘While esports is the answer, what is the question?’: a traditional sport’s guide to entering gaming

It is one of the greatest misnomers in business; to strike when the iron is hot when, truthfully, you do [...]

Monetising fan engagement in the digital era

Accedo's 'Monetising fan engagement in the digital era' whitepaper explores the concept of fan engagement, how digital is changing this [...]

Esports trends to watch out for in 2019

Esports trends to watch out for in 2019 are addressed in Newzoo's report entitled 'Five Developments Transforming the Esports Market'. [...]

The seven commandments of esports communications

The Story Mob's 'seven commandments of esports communications' whitepaper gives a fan-focused view of esports communications that teams and sponsor brands [...]

Guide to esports league sponsorships for consumer brands

Newzoo's guide to esports league sponsorships for consumer brands addresses one of many options available to brands to leverage esports [...]

The Rise of Women’s Sports – Identifying and Maximising the Opportunity

The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. [...]