Strive facilitates BT’s lead partnership of Excel Esports
BT has signed a new multi-year contract with Excel Esports to become their exclusive lead partner for the League of [...]
‘While esports is the answer, what is the question?’: a traditional sport’s guide to entering gaming
It is one of the greatest misnomers in business; to strike when the iron is hot when, truthfully, you do [...]
Monetising fan engagement in the digital era
Accedo's 'Monetising fan engagement in the digital era' whitepaper explores the concept of fan engagement, how digital is changing this [...]
Esports trends to watch out for in 2019
Esports trends to watch out for in 2019 are addressed in Newzoo's report entitled 'Five Developments Transforming the Esports Market'. [...]
The seven commandments of esports communications
The Story Mob's 'seven commandments of esports communications' whitepaper gives a fan-focused view of esports communications that teams and sponsor brands [...]
Guide to esports league sponsorships for consumer brands
Newzoo's guide to esports league sponsorships for consumer brands addresses one of many options available to brands to leverage esports [...]
The Rise of Women’s Sports – Identifying and Maximising the Opportunity
The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. [...]
Data-driven Decision Making – Sport and the Digital Revolution Report
Sports organisations – from rights holders to sponsors, broadcasters to agencies – are embarking, to some degree or another, on [...]
Top 5 global sports industry commercial trends 2018
Each year, research firm Nielsen interview a panel of industry experts from across the world, to find out what the [...]
The anatomy of a sports fan – Leader’s report
Whether we're talking to brands, rights holders or other agencies, it's amazing how many either don't know the specific audience/fan [...]