Sponsorship insights

/Sponsorship insights

‘While esports is the answer, what is the question?’: a traditional sport’s guide to entering gaming

It is one of the greatest misnomers in business; to strike when the iron is hot when, truthfully, you do [...]

Monetising fan engagement in the digital era

Accedo's 'Monetising fan engagement in the digital era' whitepaper explores the concept of fan engagement, how digital is changing this [...]

Esports trends to watch out for in 2019

Esports trends to watch out for in 2019 are addressed in Newzoo's report entitled 'Five Developments Transforming the Esports Market'. [...]

The seven commandments of esports communications

The Story Mob's 'seven commandments of esports communications' whitepaper gives a fan-focused view of esports communications that teams and sponsor brands [...]

Guide to esports league sponsorships for consumer brands

Newzoo's guide to esports league sponsorships for consumer brands addresses one of many options available to brands to leverage esports [...]

The Rise of Women’s Sports – Identifying and Maximising the Opportunity

The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. [...]

Data-driven Decision Making – Sport and the Digital Revolution Report

Sports organisations – from rights holders to sponsors, broadcasters to agencies – are embarking, to some degree or another, on [...]

Top 5 global sports industry commercial trends 2018

Each year, research firm Nielsen interview a panel of industry experts from across the world, to find out what the [...]

The anatomy of a sports fan – Leader’s report

Whether we're talking to brands, rights holders or other agencies, it's amazing how many either don't know the specific audience/fan [...]

A perspective on what brands need to understand about the world of esports

DBLTAP's mission is to 'tell the stories beyond the stage and bring fans closer to their heroes'. In this paper [...]