China and football – The world’s newest superpower report
Nielsen Sports 2016 'China and football - The world's newest superpower research report' aims to provide an outline of the Chinese [...]
Sport online research report 2016
Repucom's (now Nielsen Sport) 'Sport online research report 2016' examines the rise of esports and what it means for brands [...]
SuperData’s Digital Games and Interactive Media 2016 Report
Interactive entertainment generated $91 billion in revenues in 2016. Highlights of SuperData's Digital Games and Interactive Media 2016 Report include: [...]
How brands can benefit from the explosion in female fitness
Driven by the proliferation of fitness devices, celebrity 'fitspiration' and government campaigns, there is a new wave of women who [...]
The definitive global guide to brand activations at music festivals 2016
Kick-started in 2010 by Frukt, the definitive global guide to brand activations at music festivals was born out of an observation [...]
The growing importance of brand partnerships in the music industry
The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue [...]
F1 Benefits From a New Generation of Drivers
Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some [...]
The State of Play in Golf Today – The Repucom World Golf Research Report 2015
Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times. But a new generation of players, [...]
Who are the UK Fans Watching the Rugby World Cup 2015?
Following on from Repucom's 'Rugby World Cup: What does the global fanscape look like?', Marketing Week and Experian have combined demographic [...]
The Value of Non-official Rugby World Cup Partners Social Media Campaigns
Market intelligence agency, Repucom, has identified, monitored and valued three of the most striking social media campaigns deployed by [...]