Esports revenues reach $765M in 2018 as enthusiasts grow to 165m
Esports is an evolving sponsorship platform that both brands and sponsorship agencies should be paying closer attention to in a saturated [...]
Rugby union sponsorship analysis
In the second of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]
What types of sports fans are most influenced by sponsorship?
https://www.youtube.com/watch?v=EqC-m2ANrUY Global sports fans in the information age. Who are we? What motivates us? How do we create value? [...]
Rugby World Cup: What does the global fanscape look like?
In the first of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]