Research reports

/Research reports
  • Man typing on a laptop and looking at a phone - Sport Online Report

Sport online research report 2016

Repucom's (now Nielsen Sport) 'Sport online research report 2016' examines the rise of esports and what it means for brands [...]

  • SuperData Research Year in Review 2016

SuperData’s Digital Games and Interactive Media 2016 Report

Interactive entertainment generated $91 billion in revenues in 2016. Highlights of SuperData's Digital Games and Interactive Media 2016 Report include: [...]

  • Women's sports report cover

How brands can benefit from the explosion in female fitness

Driven by the proliferation of fitness devices, celebrity 'fitspiration' and government campaigns, there is a new wave of women who [...]

  • Global guide to brand activations at music festivals

The definitive global guide to brand activations at music festivals 2016

Kick-started in 2010 by Frukt, the definitive global guide to brand activations at music festivals was born out of an observation [...]

  • IFPI Global Music Report 2016

The growing importance of brand partnerships in the music industry

The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue [...]

  • Max Verstappen Red Bull Formula 1 driver

F1 Benefits From a New Generation of Drivers

Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some [...]

  • Golfer celebrating sinking a golf putt

The State of Play in Golf Today – The Repucom World Golf Research Report 2015

Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times.  But a new generation of players, [...]

  • French rugby player being tackled by Tongan player

Who are the UK Fans Watching the Rugby World Cup 2015?

Following on from Repucom's 'Rugby World Cup: What does the global fanscape look like?', Marketing Week and Experian have combined demographic [...]

  • Rugby World Cup stadium pitch

The Value of Non-official Rugby World Cup Partners Social Media Campaigns

  Market intelligence agency, Repucom, has identified, monitored and valued three of the most striking social media campaigns deployed by [...]

  • Paper map in a book

New Markets Show Huge Growth in Rugby World Cup Fans

New data shows the huge growth in the number of Rugby World Cup fans across the sport’s less dominant competing [...]