Just a game? Understanding the existing and future esports market in the UK
YouGov wanted to find out more about the UK esports market, compiling a research report entitled ‘Just a game? Understanding [...]
Do the US and UK really love each other’s sports of football/soccer and the NFL?
In SMG Insight/YouGov’s special report, ‘do the US and UK really love each other’s sports – or are we just [...]
Expert insight on esports
Law firm Wiggin present their view of the layers of the esports value chain, the potential opportunities and predicted legal [...]
Protein youth report
Call them Post-Youth, Gen-Z or straight-up Youts, this highly influential group of 16-24 year olds are radically changing the definition [...]
Esport brand integrations and the US audience
The esport brand integration and U.S. audience report is a study commissioned by the Esports Ad Bureau and conducted by Magid [...]
Esports: competing, levelling up & winning minds and wallets
Research Now’s Esports: competing, levelling up & winning minds and wallets report “seeks to bring clarity and understanding to the [...]
A guide to event sponsorship – current trends and best practices for success in 2017
The online world has connected brands to customers in new ways, but events can give them something digital advertising can't [...]
Global esports market report 2017
The 'Global esports market report 2017' delivers snapshots of key trends, gives an overview of the global esports market and [...]
Games 360 US Report
The Games 360 US Report reveals how Americans feel about (and consume) gaming, the devices and platforms they prefer and how [...]
12 digital youth trends you need to know about
12 digital youth trends you need to know about, is Disrupt's analysis of what brands need to understand about the [...]