The power of gaming influencers report 2021 – part 2
Gaming personalities entertain and engage with audiences that are highly loyal, and receptive to their opinions and brand recommendations. This [...]
The power of gaming influencers report 2021 – part 1
The power of gaming influencers report 2021 - part 1 is the first of a three-part series. Part 1 sizes the [...]
The changes to sports broadcasting and distribution report 2021
The changes to sports broadcasting and distribution report 2021 takes a closer look at the changes to broadcast and distribution [...]
Threats and opportunities in women’s sport report 2021
Leader's the threats and opportunities in women's sport report 2021 shares a snapshot of the strategies and leadership from around the world [...]
Introduction to the metaverse report 2021
While the metaverse can feel like an impossibly “far away” concept in the eyes of many beholders, the truth is [...]
How different generations engage with games
Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time [...]
Global gaming, VR and metaverse report
The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]
Brands that have seized the opportunity during COVID
The brands that have seized the opportunity during COVID have enabled people to navigate life more easily, achieving convenience, comfort and [...]
Esports sponsorship exposure trends report 2021
Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little [...]