Themes sports sponsorship pros should be aware of in 2023
PWC's sports industry report highlights a number of sports sponsorship considerations for 2023 from a brand, rights holder and investor [...]
How sports agencies use insight to identify sponsorships
Brands use sports agencies to advise on suitable partnership and sponsorship opportunities to support their marketing agenda. Chosen and activated [...]
Media and entertainment: how do people engage with in the digital and physical worlds?
What media and entertainment we focus our time on is ever-changing. New generations have fresh views and expectations on how [...]
Esports sponsorship: Sponsors are wising up to deals with esports teams and adjusting spending accordingly
Esports sponsorship: Sponsors are wising up to deals with esports teams and adjusting spending accordingly is an article published by [...]
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands is an article published by Digiday on [...]
‘We’re all content businesses’: esports teams borrow from the media owner’s playbook in search for new revenues
‘We’re all content businesses’: esports teams borrow from the media owner’s playbook in search for new revenues is an article published [...]
A UK sports marketing agency point of view on industry trends in 2023
A UK sports marketing agency point of view on industry trends in 2023 As a UK sports marketing agency, we [...]
Why sports sponsorship companies are invaluable when thinking about new sponsorships, and the importance of having a strategy
Why sports sponsorship companies are invaluable when thinking about new sponsorships, and the importance of having a strategy Sports sponsorship [...]
How to pick the right sports marketing agency partner for your brand and understanding what good looks like
How to pick the right sports marketing agency partner for your brand and understanding what good looks like Sports marketing [...]