BT choose UK sponsorship agency to define esports partnership strategy and for deal advisory services – Case Study
As part of a BT rebrand to reposition as a tech and not a broadband company, they were keen to [...]
OS appoint sports sponsorship agency to define strategy and evaluation approach – Case Study
Ordnance Survey (OS) is Britain’s national mapping agency. It has both a government and commercial remit (develop products to generate [...]
Wiggle engage sports marketing company to evaluate and reposition women’s cycling partnership – Case Study
Wiggle is a global online retailer and brand owner in the tri-sports marketplace. As the long-term title sponsor of the [...]
Sponsorship trends sports agencies in London are predicting for 2023
The Frontier Market Report by Dentsu is a summary of sponsorship trends that sports agencies in London (and beyond) predict [...]
In-game advertising: programmatic ads or immersive brand experiences?
In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences is an article published by [...]
How music brand partnerships are evolving in 2023
Frukt's latest report looks at the state of music brand partnerships and gives a point of view on how brands [...]
Women’s Sport – How big is the audience?
Women's sports viewership saw record-breaking figures in 2022, according to research published by the Women's Sport Trust. It accounts for [...]
What sponsorship agencies need to know about gamers
The media and entertainment industry is constantly changing with the proliferation of non-traditional and digital media channels. Sponsorship agencies need [...]
Industry changes sports marketing agencies need to know
The pace of change in sports is formidable, says Deloitte's Future of Sport report. New investors and innovators are storming [...]