Getting the Right Beats: Product Placement in Music Videos
You don’t have to be able to name the Mercury Music Prize shortlist’s from the last 10 years to be [...]
F1 Benefits From a New Generation of Drivers
Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some [...]
Esports: The Emergence of a New Sponsorship Platform
Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]
The State of Play in Golf Today – The Repucom World Golf Research Report 2015
Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times. But a new generation of players, [...]
Why ‘Cycling is the New Golf’ is Not Enough to Sell Sponsorship
If I had a pound for every time someone had said to me ‘cycling is the new golf’, I’d be [...]
Is the Traditional Sponsorship Agency Model Still Fit for Purpose?
Strive Sponsorship are the new kids on the block. Having launched at the beginning of 2015 we're up to four [...]
Know the Difference: Brand Influencers vs. Brand Ambassadors vs. Brand Advocates
'Marketing speak' is universal. Generally I find that people who use jargon do it as a defence mechanism (i.e. they [...]
Brand partnership: Ride an Uber, Watch College Football with AT&T
*Updated: 30/10/2015 to include new Uber & Nike+ brand partnership Brand partnerships aren't a new phenomenon. But there is growth [...]
The A B C of Next Generation Sponsorship
David Fowler is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles. He currently has [...]