Why sports and brands want to be in esports
Newzoo, a gaming and esports specialist research agency, has released it's latest data report 'Why sports and brands want to [...]
Esports: How we got to here, and what comes next
Gazing into a crystal ball to predict the future for the esports sector isn’t an easy task. After all, who [...]
How brands can benefit from the explosion in female fitness
Driven by the proliferation of fitness devices, celebrity 'fitspiration' and government campaigns, there is a new wave of women who [...]
The definitive global guide to brand activations at music festivals 2016
Kick-started in 2010 by Frukt, the definitive global guide to brand activations at music festivals was born out of an observation [...]
The growing importance of brand partnerships in the music industry
The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue [...]
Women’s UK Cycling Research Report
Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis [...]
The Lateral Thinking Needed to Help esports Become an Even Bigger Business
esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]
Gfinity Appoint Strive Sponsorship to Help Realise esports Value
Strive Sponsorship, the sport and entertainment marketing consultancy founded by former Team Sky Head of Partnerships Malph Minns, has added [...]
10 Essential Rules of Fan Engagement
Marketing Magazine was interested how in 2012, brands tapped into people's passions around the London Olympics, and what fan engagement [...]