Can esports be an effective marketing platform for sports businesses?
Why are sports businesses investing in esports? Is it a long-term strategic play rooted in a sound commercial rationale and [...]
Smarkets expands Strive’s social media remit
Smarkets, who operate one of the world’s leading betting exchanges, has increased Strive Sponsorship’s scope of work to include social [...]
Agency redux (and Andy Murray): How innovative, distributed network models tap the right talent for the right projects
Bamboo Crowd, a leading recruitment consultancy for the innovation industry, explores six “hub and spoke” companies that are disrupting the [...]
Internet of things in sports – a Deloitte perspective
Wikipedia defines the Internet of things (IoT) as "the extension of Internet connectivity into physical devices and everyday objects. Embedded [...]
‘While esports is the answer, what is the question?’: a traditional sport’s guide to entering gaming
It is one of the greatest misnomers in business; to strike when the iron is hot when, truthfully, you do [...]
Global games market report 2019
Now more than ever, gaming is at the heart of the entertainment business. The way consumers engage with and through [...]
The esports ecosystem beyond the field of play webinar – Institute of Chartered Accountants
Strive Sponsorship MD, Malph Minns, has been invited to give an esports introductory webinar to the Institute of Chartered Accountants at [...]
US millennials video gaming media consumption report 2019
Games are no longer child’s play. Millennials, the first generation to grow up with widespread access to video games, are [...]
Designing the esports venue of the future
Esports has emerged as one of the fastest growing sectors in the sport and entertainment industry. In addition to online [...]