Threats and opportunities in women’s sport report 2021
Leader's the threats and opportunities in women's sport report 2021 shares a snapshot of the strategies and leadership from around the world [...]
Introduction to the metaverse report 2021
While the metaverse can feel like an impossibly “far away” concept in the eyes of many beholders, the truth is [...]
How different generations engage with games
Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time [...]
Global gaming, VR and metaverse report
The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]
Brands that have seized the opportunity during COVID
The brands that have seized the opportunity during COVID have enabled people to navigate life more easily, achieving convenience, comfort and [...]
Esports sponsorship exposure trends report 2021
Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little [...]
Gaming marketing insights report
Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role [...]
Esports and live streaming report 2021
Esports is changing. Over the past few years, the lines between esports, live streaming, and even influencer marketing have become [...]
Guide to advertising in video games
Gaming is one of the most flexible and versatile mediums available today through which brands can connect with their target [...]