The threats and opportunities in women’s sport report 2021 shares a snapshot of the strategies and leadership from around the world that are catalysing the momentum for women in sport.

2021 is a breakthrough year with new competitions, new broadcast deals, a new spirit of cooperation, and new audiences arriving as one. While the pandemic put a temporary stop to participation and halted professional sport for a period, it did nothing to dampen the appetite of sports dealmakers. In fact, the commercial momentum that had been gathering around women’s sport over the last few years seemed, if anything, to pick up pace, with a glut of landmark or innovative deals signed since the outbreak of the pandemic.

The threats and opportunities in women’s sport report 2021 covers the following topics:

  1. Key milestones
  2. Summary of commercial momentum
  3. Brand and broadcaster opportunities
  4. Rightsholders approach to selling
  5. Summary of broadcaster activity
  6. Case study: the growth and recovery of netball in the UK
  7. Overview of female athlete activism
  8. How fan habits are changing

Click here to download the Leader’s threats and opportunities in women’s sport report 2021.

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