Research reports

/Research reports

UK Gamer Insights Report 2022

Gaming is finally getting recognition from brands as one of the world’s biggest entertainment and media platforms. An in-depth understanding [...]

The Future of Gaming Report 2022

Gaming is already one of the world’s most popular pastimes. Gen Alpha and Gen Z make up around one-third of [...]

Gaming in 2022 – how do consumers engage?

Gaming in 2022 - how do consumers engage? Gaming in 2022 is already one of the world’s most popular pastimes, [...]

Live streaming and esports key trends report 2022

Live streaming and esports key trends report 2022 The live streaming and esports key trends report 2022 includes the latest [...]

Esports in education: preparing students for their digital futures

Esports in education: preparing students for their digital futures The stage is set for esports to transform learner outcomes and [...]

Esports Industry Annual Survey 2022

Esports Industry Annual Survey 2022 The Esports Industry Annual Survey 2022 is the fourth edition and analyses more than 400 responses [...]

The power of gaming influencers report 2021 – part 3

Streamers and gaming influencers have audiences of loyal followers ranging from tens to tens of millions. These fans are not [...]

The power of gaming influencers report 2021 – part 2

Gaming personalities entertain and engage with audiences that are highly loyal, and receptive to their opinions and brand recommendations. This [...]

The power of gaming influencers report 2021 – part 1

The power of gaming influencers report 2021 - part 1 is the first of a three-part series. Part 1 sizes the [...]

How different generations engage with games

Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time [...]