Research reports

/Research reports
  • Women's Football World Cup Research Report 2023

Women’s Football World Cup Research Report

Data and insights business, Fifty, has released a women's football World Cup research report where they identify and define who [...]

  • UK esports - challenges and opportunities. Picture of an esports team on stage

UK esports – challenges and opportunities

UKIE's latest report examines the state of the UK esports scene. It draws on expertise from a selection of stakeholders [...]

European sponsorship market report 2023

Nielsen and the European Sponsorship Association (ESA) have collaborated to publish the Sponsorship Market Overview Report 2023, a resource that [...]

  • TikTok Gaming Trend Report

TikTok gaming trend report

TikTok has released a gaming trend report focusing on how gaming represents the future of entertainment. The TikTok gaming report [...]

  • Coloured ball bouncing - sports technology report

Sports technology and its impact – report

Sports technology is everywhere. Fans use it to enhance their viewing experience, both inside and outside the venues and to [...]

  • Hands holding phone with rugby player on - global sports media

Global sports media report 2023

How we engage and watch sports has changed dramatically. The proliferation of non-traditional media channels, amplified by digital adoption, has [...]

  • Female footballers - Women athlete partnerships

Women athlete partnerships – what impact can they have on your brand?

The Collective's new research study quantifies the pay gap between men and women athletes while detailing the impact women athletes [...]

  • US football fans

Who are US football fans and what is the opportunity to engage them?

The 1994 FIFA World Cup is largely credited with creating a great “first wave” of US football fans. Major League [...]

  • Yonex branding on tennis racket - women's sports sponsorship

Women’s sports sponsorship – what are the opportunities?

New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved via women's sports sponsorship. [...]

  • Two women playing football - Women's Sports Fans

Women’s sports fans – how do you reach, engage, and monetise them?

A new study from the Women’s Sport Trust has found that there are currently 6 million committed women's sports fans [...]