New Music Fans Research Report
YouGov’s New Music Fans Research report 2024 examines people in Britain who strongly agree that they like to discover new [...]
The Future of Sport 2024 Report: What It Means for Sponsorship Value
Sponsorship value is being reshaped by digital growth, younger fans, global competition, and trust. Deloitte’s The Future of Sport 2024 [...]
Global Sports Survey 2024 Report: What It Means for Sponsorship Strategy
PwC’s Global Sports Survey 2024 report surveyed 411 senior sports executives across 46 countries and found expected market growth of [...]
Sports Fans Are Changing the Game Report
Nielsen’s Sports Fans Are Changing the Game report shows that fandom has moved beyond the old live-event model, with streaming, [...]
American Sports Fans Report
American sports fans are not one simple audience. Ipsos’ Sports in America report shows that US fandom is shaped by [...]
Brand Awareness and Performance Marketing Report
Brand awareness and performance marketing should not be treated as separate goals; they should be focused on concurrently. TikTok and [...]
Sponsorship Research: Sports Engagement Index Report
Sports Engagement Index data can help brands, sponsors, and rights holders understand where attention, participation, and future commercial value may [...]
Women’s Sport Viewing Figures 2023
Women’s sport viewing figures demonstrate a market moving beyond one-off tournament spikes and towards repeat viewing, stronger fan habits, and [...]
Women’s Football World Cup Research Report
Data and insights business, Fifty, has released a women's football World Cup research report where they identify and define who [...]
UK esports – challenges and opportunities
UKIE's latest report examines the state of the UK esports scene. It draws on expertise from a selection of stakeholders [...]