Research reports

American sports fans are not one simple audience. Ipsos’ Sports in America report shows that US fandom is shaped by [...]

Brand awareness and performance marketing should not be treated as separate goals; they should be focused on concurrently. TikTok and [...]

Sports Engagement Index data can help brands, sponsors, and rights holders understand where attention, participation, and future commercial value may [...]

Women’s sport viewing figures demonstrate a market moving beyond one-off tournament spikes and towards repeat viewing, stronger fan habits, and [...]

Data and insights business, Fifty, has released a women's football World Cup research report where they identify and define who [...]

UKIE's latest report examines the state of the UK esports scene. It draws on expertise from a selection of stakeholders [...]

Nielsen and the European Sponsorship Association (ESA) have collaborated to publish the Sponsorship Market Overview Report 2023, a resource that [...]

TikTok has released a gaming trend report focusing on how gaming represents the future of entertainment. The TikTok gaming report [...]

Sports technology is everywhere. Fans use it to enhance their viewing experience, both inside and outside the venues and to [...]

How we engage and watch sports has changed dramatically. The proliferation of non-traditional media channels, amplified by digital adoption, has [...]