Research reports

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Gaming in 2022 – how do consumers engage?

Gaming in 2022 is already one of the world’s most popular pastimes, and consumers are engaging with games and gaming [...]

Live streaming and esports key trends report 2022

The live streaming and esports key trends report 2022 includes the latest estimates and forecasts (up to 2025) for the [...]

Esports in education: preparing students for their digital futures

The stage is set for esports to transform learner outcomes and propel students towards future-facing career paths. But not everyone [...]

Esports Industry Annual Survey 2022

The Esports Industry Annual Survey 2022 is the fourth edition and analyses more than 400 responses from professionals involved in esports [...]

The power of gaming influencers report 2021 – part 3

Streamers and gaming influencers have audiences of loyal followers ranging from tens to tens of millions. These fans are not [...]

The power of gaming influencers report 2021 – part 2

Gaming personalities entertain and engage with audiences that are highly loyal, and receptive to their opinions and brand recommendations. This [...]

The power of gaming influencers report 2021 – part 1

The power of gaming influencers report 2021 - part 1 is the first of a three-part series. Part 1 sizes the [...]

How different generations engage with games

Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time [...]

Global gaming, VR and metaverse report

The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]

Gaming marketing insights report

Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role [...]