Research reports

/Research reports

Esports Industry Annual Survey 2022

The Esports Industry Annual Survey 2022 is the fourth edition and analyses more than 400 responses from professionals involved in esports [...]

The power of gaming influencers report 2021 – part 3

Streamers and gaming influencers have audiences of loyal followers ranging from tens to tens of millions. These fans are not [...]

The power of gaming influencers report 2021 – part 2

Gaming personalities entertain and engage with audiences that are highly loyal, and receptive to their opinions and brand recommendations. This [...]

The power of gaming influencers report 2021 – part 1

The power of gaming influencers report 2021 - part 1 is the first of a three-part series. Part 1 sizes the [...]

How different generations engage with games

Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time [...]

Global gaming, VR and metaverse report

The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]

Gaming marketing insights report

Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role [...]

Esports and live streaming report 2021

Esports is changing. Over the past few years, the lines between esports, live streaming, and even influencer marketing have become [...]

The millennial gamers report 2021

Millennial gamers are the most powerful gamer audience today. They are the first generation to grow up with gaming's ubiquity, [...]

Live video game streaming trends Q1 2021

The live video game streaming trends report Q1 2021 summarises the central trends from online streaming across the computer games [...]