The Cost of Fandom Report: How Fan Spending Shapes Sponsorship Value
Sponsorship value depends on understanding not only how much fans spend, but why they spend and where financial pressure affects [...]
The Rise of Women’s Football 2025 Report: What It Means for Sports Sponsorship
Sports sponsorship is playing a central role in the commercial growth of women’s football. The Rise of Women’s Football report [...]
The Sponsorship Effect Report: What It Means for Sponsorship Effectiveness
Sponsorship effectiveness has for too long been judged by reach, impressions, and/or logo visibility alone. The Sponsorship Effect report, from [...]
Nielsen 2025 Global Sports Report: What It Means for Sports Sponsorship Strategy
Sports sponsorship strategy needs to reflect how fans now watch, follow and respond to sport. Nielsen’s 2025 Global Sports Report [...]
Global Running Culture 2025 Report: What It Tells Us About Runners
Running culture is becoming more social, local and identity-led. The SportOnSocial Global Running Culture 2025 report, created by Redtorch in [...]
New Music Fans Research Report
YouGov’s New Music Fans Research report 2024 examines people in Britain who strongly agree that they like to discover new [...]
The Future of Sport 2024 Report: What It Means for Sponsorship Value
Sponsorship value is being reshaped by digital growth, younger fans, global competition, and trust. Deloitte’s The Future of Sport 2024 [...]
Global Sports Survey 2024 Report: What It Means for Sponsorship Strategy
PwC’s Global Sports Survey 2024 report surveyed 411 senior sports executives across 46 countries and found expected market growth of [...]
Sports Fans Are Changing the Game Report
Nielsen’s Sports Fans Are Changing the Game report shows that fandom has moved beyond the old live-event model, with streaming, [...]
American Sports Fans Report
American sports fans are not one simple audience. Ipsos’ Sports in America report shows that US fandom is shaped by [...]