Women’s Sport – How big is the audience?
Women's sports viewership saw record-breaking figures in 2022, according to research published by the Women's Sport Trust. It accounts for [...]
What sponsorship agencies need to know about gamers
The media and entertainment industry is constantly changing with the proliferation of non-traditional and digital media channels. Sponsorship agencies need [...]
Industry changes sports marketing agencies need to know
The pace of change in sports is formidable, says Deloitte's Future of Sport report. New investors and innovators are storming [...]
Media and entertainment: how do people engage with in the digital and physical worlds?
What media and entertainment we focus our time on is ever-changing. New generations have fresh views and expectations on how [...]
UK Gamer Insights Report 2022
Gaming is finally getting recognition from brands as one of the world’s biggest entertainment and media platforms. An in-depth understanding [...]
The Future of Gaming Report 2022
Gaming is already one of the world’s most popular pastimes. Gen Alpha and Gen Z make up around one-third of [...]
Gaming in 2022 – how do consumers engage?
Gaming in 2022 - how do consumers engage? Gaming in 2022 is already one of the world’s most popular pastimes, [...]
Live streaming and esports key trends report 2022
Live streaming and esports key trends report 2022 The live streaming and esports key trends report 2022 includes the latest [...]
Esports in education: preparing students for their digital futures
Esports in education: preparing students for their digital futures The stage is set for esports to transform learner outcomes and [...]
Esports Industry Annual Survey 2022
Esports Industry Annual Survey 2022 The Esports Industry Annual Survey 2022 is the fourth edition and analyses more than 400 responses [...]