Women athlete partnerships – what impact can they have on your brand?
The Collective's new research study quantifies the pay gap between men and women athletes while detailing the impact women athletes [...]
Who are US football fans and what is the opportunity to engage them?
The 1994 FIFA World Cup is largely credited with creating a great “first wave” of US football fans. Major League [...]
Women’s sports sponsorship – what are the opportunities?
New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved via women's sports sponsorship. [...]
Women’s sports fans – how do you reach, engage, and monetise them?
A new study from the Women’s Sport Trust has found that there are currently 6 million committed women's sports fans [...]
Women’s Sport – How big is the audience?
Women's sports viewership saw record-breaking figures in 2022, according to research published by the Women's Sport Trust. It accounts for [...]
What sponsorship agencies need to know about gamers
The media and entertainment industry is constantly changing with the proliferation of non-traditional and digital media channels. Sponsorship agencies need [...]
Industry changes sports marketing agencies need to know
The pace of change in sports is formidable, says Deloitte's Future of Sport report. New investors and innovators are storming [...]
Media and entertainment: how do people engage with in the digital and physical worlds?
What media and entertainment we focus our time on is ever-changing. New generations have fresh views and expectations on how [...]
UK Gamer Insights Report 2022
Gaming is finally getting recognition from brands as one of the world’s biggest entertainment and media platforms. An in-depth understanding [...]
The Future of Gaming Report 2022
Gaming is already one of the world’s most popular pastimes. Gen Alpha and Gen Z make up around one-third of [...]