European sponsorship market report 2023
Nielsen and the European Sponsorship Association (ESA) have collaborated to publish the Sponsorship Market Overview Report 2023, a resource that [...]
TikTok gaming trend report
TikTok has released a gaming trend report focusing on how gaming represents the future of entertainment. The TikTok gaming report [...]
Sports technology and its impact – report
Sports technology is everywhere. Fans use it to enhance their viewing experience, both inside and outside the venues and to [...]
Global sports media report 2023
How we engage and watch sports has changed dramatically. The proliferation of non-traditional media channels, amplified by digital adoption, has [...]
Women athlete partnerships – what impact can they have on your brand?
The Collective's new research study quantifies the pay gap between men and women athletes while detailing the impact women athletes [...]
Who are US football fans and what is the opportunity to engage them?
The 1994 FIFA World Cup is largely credited with creating a great “first wave” of US football fans. Major League [...]
Women’s sports sponsorship – what are the opportunities?
New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved via women's sports sponsorship. [...]
Women’s sports fans – how do you reach, engage, and monetise them?
A new study from the Women’s Sport Trust has found that there are currently 6 million committed women's sports fans [...]
Women’s Sport – How big is the audience?
Women's sports viewership saw record-breaking figures in 2022, according to research published by the Women's Sport Trust. It accounts for [...]
What sponsorship agencies need to know about gamers
The media and entertainment industry is constantly changing with the proliferation of non-traditional and digital media channels. Sponsorship agencies need [...]