Research reports

/Research reports

The impact on young and vulnerable people of sports and esports gambling advertising on Twitter – the Biddable Youth Report

The Biddable Youth report from Ipsos MORI, the University of Bristol, Demos, University of Edinburgh and Ebiquity, examines the impact [...]

China Digital Consumer Trends Report 2019

McKinsey's China Digital Consumer Trends Report 2019 surveyed digital consumers from across city and rural areas in China to better understand [...]

The esports trends report 2018

GlobalWebIndex's Esports Trends Report 2018 is a global study of over 350,000 16-64 year-olds who make up a representative sample [...]

Global games market report 2019

Now more than ever, gaming is at the heart of the entertainment business. The way consumers engage with and through [...]

US millennials video gaming media consumption report 2019

Games are no longer child’s play. Millennials, the first generation to grow up with widespread access to video games, are [...]

The esports playbook for brands 2019

The purpose of Nielsen's esports playbook for brands 2019 is not to explain to brands why they should invest in [...]

Esports market sizing: China, Japan and South Korea report

Kadence and Akamai's report, 'Esports market sizing: China, Japan and South Korea', details viewership and participation data by device and [...]

The modern football fan 2.0 report – what makes them tick?

Copa90's The modern football fan 2.0 report is their second industry report. In their own words: In 2018, we paid a [...]

Global esports market report 2019

The Newzoo global esports market report 2019 features key insights into 10 different regions. It discusses the six key trends driving [...]

Asia’s top mobile game market report

Newzoo and Mintegral Asia's top mobile game market report examines China, Japan, and South Korea as the three largest markets [...]