Research reports

/Research reports
  • Global esports and live streaming market report

Esports and live streaming report 2021

Esports is changing. Over the past few years, the lines between esports, live streaming, and even influencer marketing have become [...]

  • Millennial video gamer insight report 2021

The millennial gamers report 2021

Millennial gamers are the most powerful gamer audience today. They are the first generation to grow up with gaming's ubiquity, [...]

  • Video game live streaming trends report Q1 2021

Live video game streaming trends Q1 2021

The live video game streaming trends report Q1 2021 summarises the central trends from online streaming across the computer games [...]

  • Video game streaming trends report 2020

Video game streaming trends report 2020

The video game streaming trends report 2020 summarises the central trends from online streaming across the computer games landscape. Information, [...]

  • Women in sport and what it means to marketers report

The growth in women’s sport and what it means for marketers report

The growth in women’s sport and what it means for marketers report 2021 explores how women’s sport is perceived around [...]

  • European esports report 2020

The European esports report – high engagement and even higher potential

PayPal and Newzoo have produced the European esports report - high engagement and even higher potential which examines the European esports [...]

  • The value of esports in the UK report 2020

The value of esports in the UK report

Ukie, the trade body for the UK games and interactive entertainment industry, has produced the value of esports in the [...]

  • Gaming and esports -the next generation report 2020

Gaming and esports – the next generation report 2020

YouGov's Gaming and esports - the next generation report 2020 summarises the preferences and behaviours of gamers (e.g. whether they play [...]

  • The many faces of sports fans across Europe report 2020

European sports fan research report 2020

If you're after a European sports fan research report, YouGov's 'The many faces of sports fans across Europe' is a [...]

  • Key ways to engage one of Asia's fastest growing gaming audiences

Key ways to engage one of Asia’s fastest growing gaming audiences

Niko Partners' Play like a girl: Key ways to engage one of Asia’s fastest-growing gaming audiences report explores the significant player growth [...]