Research reports

/Research reports
  • Women in sport and what it means to marketers report

The growth in women’s sport and what it means for marketers report

The growth in women’s sport and what it means for marketers report 2021 explores how women’s sport is perceived around [...]

  • European esports report 2020

The European esports report – high engagement and even higher potential

PayPal and Newzoo have produced the European esports report - high engagement and even higher potential which examines the European esports [...]

  • The value of esports in the UK report 2020

The value of esports in the UK report

Ukie, the trade body for the UK games and interactive entertainment industry, has produced the value of esports in the [...]

  • Gaming and esports -the next generation report 2020

Gaming and esports – the next generation report 2020

YouGov's Gaming and esports - the next generation report 2020 summarises the preferences and behaviours of gamers (e.g. whether they play [...]

  • The many faces of sports fans across Europe report 2020

European sports fan research report 2020

If you're after a European sports fan research report, YouGov's 'The many faces of sports fans across Europe' is a [...]

  • Key ways to engage one of Asia's fastest growing gaming audiences

Key ways to engage one of Asia’s fastest growing gaming audiences

Niko Partners' Play like a girl: Key ways to engage one of Asia’s fastest-growing gaming audiences report explores the significant player growth [...]

  • Advertising opportunities in gaming report

Advertising opportunities in gaming

WARC's advertising opportunities in gaming report aggregates research from an array of sources with a focus on the application of [...]

  • Global games market report 2020

The global games market report 2020

Newzoo's global games market report 2020 features a detailed breakdown of the games market in terms of revenue and gamer [...]

  • Deconstructing mobile and tablet gsaming in the US

The mobile and tablet gaming report 2020

NPD’s mobile and tablet gaming report 2020 examines the current state of the US and Canadian mobile gaming market, including [...]

  • COVID-19 Impact on streaming audiences report

COVID-19 impact on video game streaming audiences report

The COVID-19 pandemic has seen the world of real-life events grind to a halt.  Whilst sport has experienced a major downturn [...]