Gaming personalities entertain and engage with audiences that are highly loyal, and receptive to their opinions and brand recommendations. This makes the value of influencer marketing for the gaming industry compelling and attractive for brand sponsors. The power of gaming influencers report 2021 – part 2, from YouGov, digs into the profile and consumer behaviour of gaming influencer followers, highlighting who they are, and how they differ by country. It also unearths what makes them distinct from followers of other influencer types. Further, it explores how gaming fans connect with influencers, and where.

Why is this important? With over two-thirds of adults across the world playing video games at least once a week, video gaming has continued to grow in both strength and influence in 2021. Outside of personal gameplay, nearly three in ten global consumers have also watched a live gaming video stream (YouTube Gaming, Twitch, etc.), and almost one in ten currently follow a gaming influencer.

Data covered in the power of gaming influencers report 2021 – part 2 includes:

  • Gender profile of different types of influencer followers
  • Gender profile of gaming influencer followers by country
  • Gender of Top 100 game streaming influencers on Twitch and YouTube
  • Gender profile of different types of influencer followers
  • Global profile of different types of influencer followers by age
  • Global profile of gaming influencer followers by age and country
  • Followers of gaming influencers – number of hours spent gaming in a typical week
  • Gaming device played by gamers and gaming influencer followers
  • Gaming device played by gaming influencer followers  – by country
  • Top 10 video game franchises played amongst gamers and live video game streamers
  • Channels used for following influencers among global gaming influencer fans
  • Influencer channels followed among gaming influencer fans
  • Streaming channels used for gaming content
  • Likelihood of gaming influencer followers switching channels if their favourite influencer moved

Click here to read The power of gaming influencers report 2021 – part 2.

In case you missed it, click here to read the power of gaming influencers report 2021 – part 1. This is the first in the series of three.

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