Research reports

/Research reports
  • Who are the gaming audiences and what are gamer's behaviours?

Gaming in 2022 – how do consumers engage?

Gaming in 2022 - how do consumers engage? Gaming in 2022 is already one of the world’s most popular pastimes, [...]

  • Esports and live streaming market report 2022

Live streaming and esports key trends report 2022

Live streaming and esports key trends report 2022 The live streaming and esports key trends report 2022 includes the latest [...]

  • Esports in education report 2022

Esports in education: preparing students for their digital futures

Esports in education: preparing students for their digital futures The stage is set for esports to transform learner outcomes and [...]

  • Esports Industry Annual Survey 2022

Esports Industry Annual Survey 2022

Esports Industry Annual Survey 2022 The Esports Industry Annual Survey 2022 is the fourth edition and analyses more than 400 responses [...]

  • The power of gaming influencers report 2021 - part 3

The power of gaming influencers report 2021 – part 3

Streamers and gaming influencers have audiences of loyal followers ranging from tens to tens of millions. These fans are not [...]

  • The power of gaming influencers report 2021 - part 2

The power of gaming influencers report 2021 – part 2

Gaming personalities entertain and engage with audiences that are highly loyal, and receptive to their opinions and brand recommendations. This [...]

  • The power of gaming influencers report 2021 - part 1

The power of gaming influencers report 2021 – part 1

The power of gaming influencers report 2021 - part 1 is the first of a three-part series. Part 1 sizes the [...]

  • How Different Generations Engage with Games

How different generations engage with games

Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time [...]

  • Global Games, VR and Metaverse Market Report

Global gaming, VR and metaverse report

The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]

  • Games marketing insights from Facebook 2021

Gaming marketing insights report

Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role [...]