Research reports

/Research reports

What are the best sports and sponsorship marketing campaigns of 2018?

Activate provides sports marketing and sponsorship activation intelligence for agencies, brands, consultancies and rights-holders. In this report, they give a [...]

The top seven digital trends in sport report 2019

Seven League is a digital consultancy that specialises in sport. They have drawn on their experience to define the seven [...]

Esports: engaging education report

Esports is a fast-growing and evolving industry, engaging millions of children across the globe both in competitive play and as [...]

Understanding Media Rights in Esports Report

Newzoo’s ‘Understanding Media Rights in Esports Report’ provides an overview of the esports media rights market, provides case studies and [...]

PwC’s Sports Survey 2018

PwC’s Sports Survey 2018 was conducted in May and June 2018, amongst sports industry leaders across 42 counties. It is [...]

US Mid-year Music Industry Report 2018

Nielsen's US Mid-year Music Industry Report 2018 gives a glimpse in to the music industry’s leading trends, data and insights [...]

Goldman Sachs Esports Investment Report 2018

Goldman Sachs believes esports are moving into the mainstream. Growing prize pools for tournaments, the rise of live-streaming and improving infrastructure [...]

Global games market report 2018

It took more than 35 years for the global games business to grow to $35 billion in 2007, the year [...]

The modern football fan’s behaviours, values and motivations

Today’s football fans have come of age in a paradoxical environment. On the one hand, they are priced out of the [...]

Profile of global sports fans infographic

As people become interested in more things for less of the time and the media landscape continues to fragment, the [...]