Smarkets appoints Strive to provide daily sports content management services

Smarkets, one of the biggest betting exchange platforms in the world, has appointed Strive Sponsorship to provide written and podcast content, editing, and content management services for its newly launched Smarkets News and SBK Betting Zone websites.

Strive’s team of a dozen leading sports writers will provide insight, betting tips, previews, opinion pieces, and trends, on an initial nine sports from across the world, including football, golf, rugby, NBA and NFL.

This new agreement is an extension of an existing four-year relationship whereby Strive has provided social media content services across both the Smarkets exchange and SBK sportsbook brands.

Commenting on the new agreement, Smarkets spokesperson Adam Baylis, said:

We are very excited to be bringing together so many great writers for a new betting content site that aligns with our mission for Smarkets to be a leading information source.

Smarkets News will provide unique angles and fascinating trends from our wide range of betting markets. Strive was the obvious partner to help us deliver this vision given their great team and strong understanding of sport, betting markets, engaging digital content, and their consistently high level of delivery over a number of years.

Malph Minns, Managing Director of Strive Sponsorship, said:

The betting industry is highly competitive and content is playing an ever more important role in attracting and retaining customers. Therefore, to be entrusted with developing longer form content for both the Smarkets exchange and SBK sportsbook app is a testament to the high quality and versatile team we have and our ability to deliver specialist content management services.

How Strive might support your content management services need

If you’re looking for high-quality and affordable written and/or audio content, Strive Sponsorship can help. Contact us for sports, gaming, esports, and entertainment content. We also have extensive experience providing sponsorship, commercial, media, operations, investment, and communications consultancy services.

You may also be interested to read how Strive is supporting OddsIndex with its US sports content management services requirement. Click here for more info.

Frequently asked questions

What does a content management service do?

Depending on the need, we can develop digital content plans to maximise reach and engagement, develop the written copy/video and or audio content, edit the content, and publish it via your own content management system. We can also factor in key SEO terms to the content in order that it ranks better in search engines.

What is included in content management?

Content management is the process of identification, creation, collection, delivery, governance and overall management of information in written, video, and audio formats. Typically it pertains to digital content.

What are the 3 types of content?

The main 3 types of content are written, video, and audio. These can be in short formats (useful for social media) or longer formats (suitable for websites and content platforms like Spotify).