Smarkets, one of the biggest betting exchange platforms in the world, has appointed Strive Sponsorship to provide written and podcast content, editing, and content management services for its newly launched Smarkets News and SBK Betting Zone websites.

Strive’s team of a dozen leading sports writers will provide insight, betting tips, previews, opinion pieces, and trends, on an initial nine sports from across the world, including football, golf, rugby, NBA and NFL.

This new agreement is an extension of an existing four-year relationship whereby Strive has provided social media content services across both the Smarkets exchange and SBK sportsbook brands.

Commenting on the new agreement, Smarkets spokesperson Adam Baylis, said:

We are very excited to be bringing together so many great writers for a new betting content site that aligns with our mission for Smarkets to be a leading information source.

Smarkets News will provide unique angles and fascinating trends from our wide range of betting markets. Strive was the obvious partner to help us deliver this vision given their great team and strong understanding of sport, betting markets, engaging digital content, and their consistently high level of delivery over a number of years.

Malph Minns, Managing Director of Strive Sponsorship, said:

The betting industry is highly competitive and content is playing an ever more important role in attracting and retaining customers. Therefore, to be entrusted with developing longer form content for both the Smarkets exchange and SBK sportsbook app is a testament to the high quality and versatile team we have and our ability to deliver specialist content management services.