Smarkets, one of the world’s leading betting exchanges, has appointed Strive Sponsorship, the sport and entertainment marketing consultancy, to grow the reach and engagement of its Twitter and Facebook channels.

Commenting on working with Strive Sponsorship, Dan Levy, Head of Partnerships and Content at Smarkets, said:

Our business is built on the best technology, fairest prices, and a thorough understanding of the markets we operate in; we were looking for an agency that would match our desire for quality, informed, sports-betting content.  Strive was the standout candidate, impressing us with their in-depth knowledge of sport, and dedication, and proved the unanimous choice following a rigorous tender process.

There is also a great cultural fit between our two companies, one of professionalism, transparency, trust and original thought. We look forward to working with Strive and the benefits the collaboration will bring.

Malph Minns, Managing Director of Strive Sponsorship, said:

Smarkets’s audience is smart and sophisticated, and therefore they expect informative, specialist and topical insight to support decision making when betting. We look forward to applying our specialist sports knowledge to further enrich the customer experience.

Strive’s approach, which mirrors that of an elite athlete in that it analyses the demands of the specific task and builds a team of specialists to deliver against it, perfectly suits brands like Smarkets who are looking to meet their business objectives and challenges in the most effective way.