Esports

/Esports
  • AC Milan TV studio with players pictured on TV screens

We need to see ourselves as a media business – AC Milan’s endgame for content

We need to see ourselves as a media business - AC Milan’s endgame for content is an article published by [...]

  • Adidas and G2 Esports logo

Why adidas treats esports deals like media partnerships, not esports sponsorship deals

Why adidas treats esports deals like media partnerships, not esports sponsorship deals on 18th January 2021 that Strive's Managing Director, [...]

  • Excel Esports in BT branding

Strive’s BT and Excel Esports sponsorship work deemed ‘one of the biggest esports partnerships of 2020’

Dexerto has deemed Strive's advisory of BT on their esports strategy, and subsequent sponsorship of EXCEL ESPORTS, as one of [...]

  • European esports report 2020

The European esports report – high engagement and even higher potential

PayPal and Newzoo have produced the European esports report - high engagement and even higher potential which examines the European esports [...]

  • The value of esports in the UK report 2020

The value of esports in the UK report

Ukie, the trade body for the UK games and interactive entertainment industry, has produced the value of esports in the [...]

  • Gaming and esports -the next generation report 2020

Gaming and esports – the next generation report 2020

YouGov's Gaming and esports - the next generation report 2020 summarises the preferences and behaviours of gamers (e.g. whether they play [...]

  • Back of David Beckham in football shirt

Guild Esports: The detail behind the bet on Beckham

On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a [...]

  • Advertising opportunities in gaming report

Advertising opportunities in gaming

WARC's advertising opportunities in gaming report aggregates research from an array of sources with a focus on the application of [...]

  • La Liga Santander Coronavirus Esports Challenge Report

The LaLiga Santander coronavirus esports challenge report

Much has been reported about the lack of competitive sport during the coronavirus (Covid-19) crisis and the gap this has [...]

  • Global Esports Market Report 2020

Global Esports Market Report 2020

Newzoo's annual Global Esports Market Report 2020 aims to give a reliable and realistic overview of the current status and [...]