Sports and entertainment consultancy Strive Sponsorship has been appointed to support ClubPickle, a new sports space dedicated to pickleball, establish its strategic foundations as it prepares for its planned 2026 launch.
Located on a one-acre site on the Greenwich Peninsula, close to North Greenwich station and The O2 Arena, ClubPickle will feature 12 indoor pickleball courts, combined with a food and drink offering, creating a social, accessible and community-first space. It will be London’s largest dedicated pickleball centre.
Malph Minns, Managing Director at Strive Sponsorship, said:
“ClubPickle represents a fresh and exciting concept at the intersection of sport, leisure and community. Our work is about helping the founders sharpen their purpose and vision, and then help articulate the narrative so that it resonates with players, fans, potential partners, and investors.
“With pickleball on a steep growth trajectory globally as one of the world’s fastest-growing sports, it’s vital that ClubPickle enters the market with strong strategic clarity and a story that sets it apart.”
Jack Eatherley, Co-founder of ClubPickle, added:
“We’re excited about building something that makes pickleball accessible and fun – a new kind of sports space designed for all ages. With a deep knowledge of the sports commercial landscape, Strive have been a great strategic support at this stage of our journey.”
ClubPickle is currently awaiting approval on its planning application, with doors set to open in 2026. As the first step in an ambitious growth plan, the North Greenwich site will set the tone for the brand’s approach — combining the fast-paced fun of pickleball with a vibrant, social environment designed to appeal to players of all ages and abilities.
