Wikipedia defines the Internet of things (IoT) as “the extension of Internet connectivity into physical devices and everyday objects. Embedded with electronics, Internet connectivity, and other forms of hardware, these devices can communicate and interact with others over the Internet, and they can be remotely monitored and controlled.” Deloitte’s ‘Internet of things in sports‘ offers a perspective of what is going on, and the opportunities on offer.
An increasingly digital world is forcing the sports industry to adapt, and IoT can bridge the gap between the physical world and the digital space. IoT is changing the way in which teams operate, athletes train, and fans engage.
Today’s IoT presence
IoT plays a role in sports today through player development, player safety, and fan engagement. Coaches, players, and fans are able to shape game strategy, analyse potential injuries, and customise the experience by analysing data collected via multiple devices.
Currently, many sports organisations implement IoT in a disconnected and segregated fashion. Rather than looking at it as IoT, organisations often view these technologies independently and fail to identify the benefits of combining these components.
IoT brings endless opportunities for sports organisations to increase their efficiency and offerings, and create a personalised, one of a kind setting for fans.
Successful IoT implementation
In order to capitalise on all of the benefits, sports organisations should consider some guiding principles in order to maximise the power and benefits of IoT: harness the power of data, think in an agile manner, and look at the entire fan experience from end to end.
The Internet of things in sports report addresses a number of areas:
- Today’s IoT presence
- Current limitations
- Potential opportunities
- Successful IoT implementation
- Case studies
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