SuperData’s annual digital games and interactive media 2018 review addresses all of the highlights of the last year in gaming and interactive media.
The top 5 headlines of the report are:
- The games and interactive media industry grew 13% in 2018 as Fortnite disrupted the status quo
- Free-to-play titles amassed 80% of digital games revenue in 2018 but premium games still performed well in Western markets
- Red Dead Redemption 2 earned $516M3 in Q4, helping to grow premium games revenue 10% year-over-year
- Gaming video content (GVC) earned $5.2B as viewership hit 850M unique viewers
- Extended reality (XR) revenue rose from $4.4B to $6.6B as new headsets offset declining earnings from existing platforms
The report provides detail on a number of different topics, namely:
- Digital games revenue – it jumped to $109.8B in 2018, up 11% year-over-year
- Free-to-play gaming market and forecast by region
- Top free to play games by revenue. The rise of Fortnite shook up the $87.7B free-to-play games market in 2018
- Premium games market and forecast by region
- Top premium PC and console games by revenue – the market rose by 10% to $17.8B
- The audience for gaming video content (GVC) – it grew 10% to reach 850M unique viewers
- Top Twitch channels – Ninja & other Fortnite video creators top the Twitch chart
- Extended reality (XR) hardware and consumer software revenue – The share of immersive technology revenue coming from augmented and mixed reality (AR/MR) grew from 27% to 35% in 2018
- Enterprise XR investment – spend on immersive technology surpassed $11B as businesses see the potential for ROI
- Trends for 2019
Download the full SuperData’s annual digital games and interactive media 2018 here.
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