The definitive global guide to brand activations at music festivals 2016
Kick-started in 2010 by Frukt, the definitive global guide to brand activations at music festivals was born out of an observation [...]
The growing importance of brand partnerships in the music industry
The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue [...]
F1 Benefits From a New Generation of Drivers
Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some [...]
The State of Play in Golf Today – The Repucom World Golf Research Report 2015
Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times. But a new generation of players, [...]
Who are the UK Fans Watching the Rugby World Cup 2015?
Following on from Repucom's 'Rugby World Cup: What does the global fanscape look like?', Marketing Week and Experian have combined demographic [...]
The Value of Non-official Rugby World Cup Partners Social Media Campaigns
Market intelligence agency, Repucom, has identified, monitored and valued three of the most striking social media campaigns deployed by [...]
New Markets Show Huge Growth in Rugby World Cup Fans
New data shows the huge growth in the number of Rugby World Cup fans across the sport’s less dominant competing [...]
Esports revenues reach $765M in 2018 as enthusiasts grow to 165m
Esports is an evolving sponsorship platform that both brands and sponsorship agencies should be paying closer attention to in a saturated [...]
Rugby union sponsorship analysis
In the second of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]
What types of sports fans are most influenced by sponsorship?
https://www.youtube.com/watch?v=EqC-m2ANrUY Global sports fans in the information age. Who are we? What motivates us? How do we create value? [...]