Smarkets, who operate one of the world’s leading betting exchanges, has increased Strive Sponsorship’s scope of work to include social media support for SBK, their newly launched sportsbook.

In September 2018 Strive, the sport and entertainment marketing consultancy, won a 16-agency pitch to grow the reach and engagement of Smarkets Exchange’s Twitter and Facebook channels. Now, a year later, they have been asked to establish and grow SBK’s social following too.

SBK’s mission is to not only give customers the best possible odds, but to elevate the whole sportsbook experience. Users will be able to share tips and bets with their communities thanks to innovative social elements in the SBK app, and Strive will support by providing engaging digital content.

Commenting on working with Strive, Dan Levy, Vice President, Partnerships and Communications at Smarkets, said:

Our social media output has never been better. Last year we were looking for an agency that could deliver on our desire for quality, informed, sports-betting content and we have been justified in our decision to appoint Strive.

When we were considering SBK’s social needs, Strive was the obvious choice. Their in-depth knowledge of international sport, dedication, flexibility and appetite to constantly innovate is exactly what we look for in such a partner.

Malph Minns, Managing Director of Strive Sponsorship, said:

The betting industry is highly competitive and social media plays an important role. Therefore, to be entrusted with managing both the Smarkets exchange and SBK social presence so soon after launching our digital and content services offering, is testament to the valued expertise Strive’s business model can offer clients.

Strive’s approach, which mirrors that of an elite athlete in that it analyses the demands of the specific task and builds a team of specialists to deliver against it, is fast gaining traction as businesses understand the benefit of accessing a wider pool of expert talent than traditional agencies can offer.