Research reports

/Research reports

Key insights into esports in the America’s  

Newzoo’s latest market report, ‘Key insights into esports in the America's’ examines a key region for esports as it represents [...]

The esports playbook – understanding the fans

Nielsen’s report ‘The esports playbook - understanding the fans’ examines esports fans across UK, US, France and Germany looking at [...]

Just a game? Understanding the existing and future esports market in the UK

YouGov wanted to find out more about the UK esports market, compiling a research report entitled ‘Just a game? Understanding [...]

Do the US and UK really love each other’s sports of football/soccer and the NFL?

In SMG Insight/YouGov’s special report, ‘do the US and UK really love each other’s sports – or are we just [...]

Expert insight on esports

Law firm Wiggin present their view of the layers of the esports value chain, the potential opportunities and predicted legal [...]

Protein youth report

Call them Post-Youth, Gen-Z or straight-up Youts, this highly influential group of 16-24 year olds are radically changing the definition [...]

Esport brand integrations and the US audience

The esport brand integration and U.S. audience report is a study commissioned by the Esports Ad Bureau and conducted by Magid [...]

Esports: competing, levelling up & winning minds and wallets

Research Now’s Esports: competing, levelling up & winning minds and wallets report “seeks to bring clarity and understanding to the [...]

A guide to event sponsorship – current trends and best practices for success in 2017

The online world has connected brands to customers in new ways, but events can give them something digital advertising can't [...]

Global eSports market report 2017

The 'Global eSports market report 2017' delivers snapshots of key trends, gives an overview of the global eSports market and [...]