What are the best sports and sponsorship marketing campaigns of 2018?

Activate provides sports marketing and sponsorship activation intelligence for agencies, brands, consultancies and rights-holders. In this report, they give a [...]

League of Legends World Finals viewing figures 2018

League of Legends (LoL) is the most established of all esports titles and has a history of breaking audience viewing [...]

The top seven digital trends in sport report 2019

Seven League is a digital consultancy that specialises in sport. They have drawn on their experience to define the seven [...]

Smarkets appoint Strive Sponsorship to enhance customer experience

Smarkets, one of the world’s leading betting exchanges, has appointed Strive Sponsorship, the sport and entertainment marketing consultancy, to grow [...]

Esports: engaging education report

Esports is a fast-growing and evolving industry, engaging millions of children across the globe both in competitive play and as [...]

Connecting brands to rights holders in esports and the misconceptions of the industry. Malph Minns talks to the Edge Esports Podcast.

Strive Sponsorship's Managing Director, Malph Minns, talks about connecting brands to rights holders in esports and the misconceptions of the [...]

Understanding Media Rights in Esports Report

Newzoo’s ‘Understanding Media Rights in Esports Report’ provides an overview of the esports media rights market, provides case studies and [...]

The Rise of Women’s Sports – Identifying and Maximising the Opportunity

The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. [...]

Data-driven Decision Making – Sport and the Digital Revolution Report

Sports organisations – from rights holders to sponsors, broadcasters to agencies – are embarking, to some degree or another, on [...]