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eSports brand ambassadors – how to find a good fit

What are the differences between engaging a traditional sports audience versus tackling the eSports demographic when it comes to using [...]

The opportunities for brand sponsors in niche sports

In the second part of a two part interview, Sporto (producer of sports business conferences, magazines and awards) discusses with Malph Minns, [...]

Early adopter, non-endemic brand sponsors are key to emerging sports

Why has data availability changed the sponsorship industry? What does the eSports ecosystem look like and why the involvement of [...]

GAME on for Strive Sponsorship

Strive Sponsorship continues to strengthen its growing reputation in eSports after being appointed by UK retailer GAME and their subsidiary company [...]

Sheridans Sports Industry Masterclass

The Sheridans Sports Industry Masterclass will be taking place on Tuesday 6th June 2017 in London from 1.30pm to 5.30pm. [...]

Wiggle strive to maximise value from women’s professional cycling

Strive Sponsorship, the sport and entertainment marketing consultancy, has been retained by Wiggle to provide activation consultancy for their Wiggle [...]

Video: Demystifying eSports: what are eSports and what’s law got to do with it?

Westminster Law School and leading sport, gaming and eSports law firm, Sheridans, hosted a panel discussion to not just demystify and address [...]

SuperData eSports research report 2017

The SuperData eSports research report 2017 is a summary report forcasting total revenues, sources of income, audience sizes, the battle for [...]

A sporting commercial model for the digital age

Ben Wells is the Managing Director of Well Said, a consultancy that operates where sport meets technology and strategy, and author [...]

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