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What sponsors want and where their dollars will go 2017 research report

IEG’s annual 'what sponsors want and where their dollars will go research report' is an interesting insight into what sponsorship [...]

Strive Sponsorship spark Chain Reaction with new deal

Strive Sponsorship, the sport and entertainment marketing consultancy, has built on its long legacy in cycling by being appointed to [...]

eSports legal frameworks, contractual and intellectual property issues

The 3rd edition of LawInSport’s Annual Conference ‘Understand The Rules Of The Game’ will be hosted at the Royal Institution, [...]

eSports brand ambassadors – how to find a good fit

What are the differences between engaging a traditional sports audience versus tackling the eSports demographic when it comes to using [...]

The opportunities for brand sponsors in niche sports

In the second part of a two part interview, Sporto (producer of sports business conferences, magazines and awards) discusses with Malph Minns, [...]

Early adopter, non-endemic brand sponsors are key to emerging sports

Why has data availability changed the sponsorship industry? What does the eSports ecosystem look like and why the involvement of [...]

GAME on for Strive Sponsorship

Strive Sponsorship continues to strengthen its growing reputation in eSports after being appointed by UK retailer GAME and their subsidiary company [...]

Sheridans Sports Industry Masterclass

The Sheridans Sports Industry Masterclass will be taking place on Tuesday 6th June 2017 in London from 1.30pm to 5.30pm. [...]

Wiggle strive to maximise value from women’s professional cycling

Strive Sponsorship, the sport and entertainment marketing consultancy, has been retained by Wiggle to provide activation consultancy for their Wiggle [...]

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