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WHAT WE DO ?

Strive provides evidence based, and insight led,
sponsorship advice for brands, rights holders
(teams, leagues, events etc) and agencies.
We specialise in sport, music, eSports and film
but also work with fashion, the arts, cause and
broadcast sponsorship.

When a business enlists outside help to meet a specific set of objectives or challenges, they want access to the best set of skills and/or knowledge available.

In most cases, the optimum solution requires a combination of these. In our experience, traditional agencies and consultants have specific areas of expertise, but parts of a client brief often lay outside of these and therefore require additional help. However it is rare for agencies to bring third parties in to lend their expertise because of the additional cost (and therefore reduction in margin).

No one agency or individual has a monopoly on providing the best advice across all sponsorship platforms, disciplines and industries. However aggregate the market’s knowledge and skills and you can provide the optimum solution.

That is what Strive does.

HOW DO WE DO THIS?

OUR OFFERING

As Head of Partnerships at Team Sky, Malph Minns (Strive’s MD) saw how Sir Dave Brailsford (Team Principal) tackled winning the Tour de France multiple times.

Brailsford talks about the necessity of fully understanding what it is you want to accomplish (aspirational goal), and thoroughly analysing the demands of what needs to be achieved (performance objectives) before working back to build a strategy and plan to give you the best possible chance of success.

He often describes himself as an orchestra conductor. His genius is not providing all the solutions himself (though he obviously has strong core capabilities), but identifying and managing a team of relevant specialists who will.

This is what Strive does.

Strive offers a variety of sponsorship, marketing and brand consultancy services to brands, rights holders and agencies, details of which an be found under Our Services.

We have a core internal sponsorship and marketing expertise built up over 16 years from working brand, agency and rights holder side in the sport and entertainment industry.

A network of specialist strategic partners can be called upon, if the brief dictates, to supplement our own expertise. They provide specific skills and knowledge to ensure the best available solution is delivered to the client.

“Malph took hold of the Team Sky partnership for Jaguar as soon as we came on board and was instrumental in the delivery of our highly successful ‘Innovation Partnership’ with the team. An all round team player and great guy to work with, he also has extensive knowledge of the industry and is constantly pursuing new and interesting sponsorship strategies.”

James Toller
Sponsorship Manager (Sports), Global Marketing at Jaguar Land Rover

“…can work very well with little direction or steer, and equally, takes feedback well. A good team player and very much a doer…”

Corin Dimopoulos
Director of Marketing Sky Sports, Sky News & Cycling

“…restless, inquisitive and insightful. He’s someone that makes things happen, challenges why things are and offers new ideas. A great guy to have on the team, and he certainly brought a lot of value to the 888.com account…”

Rob Mitchell
Head of Sponsorship, 888.com

STRIVE INSIGHTS

The opportunities for brand sponsors in niche sports

In the second part of a two part interview, Sporto (producer of sports business conferences, magazines and awards) discusses with Malph Minns, Strive Sponsorship's Managing Director, the insights [...]

Early adopter, non-endemic brand sponsors are key to emerging sports

Why has data availability changed the sponsorship industry? What does the eSports ecosystem look like and why the involvement of early adopter non-endemic brand sponsors [...]

GAME on for Strive Sponsorship

Strive Sponsorship continues to strengthen its growing reputation in eSports after being appointed by UK retailer GAME and their subsidiary company Multiplay, who specialise in the [...]