Research reports

/Research reports
  • The power of gaming influencers report 2021 - part 3

The power of gaming influencers report 2021 – part 3

Streamers and gaming influencers have audiences of loyal followers ranging from tens to tens of millions. These fans are not [...]

  • The power of gaming influencers report 2021 - part 2

The power of gaming influencers report 2021 – part 2

Gaming personalities entertain and engage with audiences that are highly loyal, and receptive to their opinions and brand recommendations. This [...]

  • The power of gaming influencers report 2021 - part 1

The power of gaming influencers report 2021 – part 1

The power of gaming influencers report 2021 - part 1 is the first of a three-part series. Part 1 sizes the [...]

  • How Different Generations Engage with Games

How different generations engage with games

Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time [...]

  • Global Games, VR and Metaverse Market Report

Global gaming, VR and metaverse report

The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at [...]

  • Games marketing insights from Facebook 2021

Gaming marketing insights report

Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role [...]

  • Global esports and live streaming market report

Esports and live streaming report 2021

Esports is changing. Over the past few years, the lines between esports, live streaming, and even influencer marketing have become [...]

  • Millennial video gamer insight report 2021

The millennial gamers report 2021

Millennial gamers are the most powerful gamer audience today. They are the first generation to grow up with gaming's ubiquity, [...]

  • Video game live streaming trends report Q1 2021

Live video game streaming trends Q1 2021

The live video game streaming trends report Q1 2021 summarises the central trends from online streaming across the computer games [...]

  • Video game streaming trends report 2020

Video game streaming trends report 2020

The video game streaming trends report 2020 summarises the central trends from online streaming across the computer games landscape. Information, [...]