Sponsorship insights

/Sponsorship insights

SPORTO Conference 2017: Malph Minns esports interview

SPORTO is one of the Europe's leading sports marketing and sponsorship conferences.  It connects brands, rights holders, agencies, event organisers, [...]

NBA 2K League looks to hit the right notes with esports venture

League borrows heavily from traditional NBA format Seventeen NBA teams have signed up, but three are missing Commercial opportunities include [...]

Fan Engagement: Right content, right channel, right time

The Leader’s Report, ‘Fan Engagement: Right content, right channel, right time’, addresses the fact that “sport no longer starts or [...]

The main differences between sport and eSports sponsorship, and how it will evolve

Ahead of Esport Insider's 'Betting on Esports' conference, Strive Sponsorship Managing Director, Malph Minns, was asked his opinion on the [...]

The opportunities for brand sponsors in niche sports

In the second part of a two part interview, Sporto (producer of sports business conferences, magazines and awards) discusses with Malph Minns, [...]

Early adopter, non-endemic brand sponsors are key to emerging sports

Why has data availability changed the sponsorship industry? What does the eSports ecosystem look like and why the involvement of [...]

Video: Demystifying eSports: what are eSports and what’s law got to do with it?

Westminster Law School and leading sport, gaming and eSports law firm, Sheridans, hosted a panel discussion to not just demystify and address [...]

A sporting commercial model for the digital age

Ben Wells is the Managing Director of Well Said, a consultancy that operates where sport meets technology and strategy, and author [...]

eSports media: How it’s broadcast to fans, and how traditional TV is getting involved

Twitch and YouTube are the dominant eSports media brands, and are battling for market share Conventional TV wants to get [...]

Commercial trends in sport 2017

Nielsen Sports ‘ Commercial trends in sport 2017 ’ summarises the key changes we are seeing across the commercial landscape in [...]