Sponsorship insights

/Sponsorship insights

The Lateral Thinking Needed to Help esports Become an Even Bigger Business

esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]

10 Essential Rules of Fan Engagement

Marketing Magazine was interested how in 2012, brands tapped into people's passions around the London Olympics, and what fan engagement [...]

Getting the Right Beats: Product Placement in Music Videos

You don’t have to be able to name the Mercury Music Prize shortlist’s from the last 10 years to be [...]

Esports: The Emergence of a New Sponsorship Platform

Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]

Why ‘Cycling is the New Golf’ is Not Enough to Sell Sponsorship

If I had a pound for every time someone had said to me ‘cycling is the new golf’, I’d be [...]

Is the Traditional Sponsorship Agency Model Still Fit for Purpose?

Strive Sponsorship are the new kids on the block. Having launched at the beginning of 2015 we're up to four [...]

Know the Difference: Brand Influencers vs. Brand Ambassadors vs. Brand Advocates

'Marketing speak' is universal. Generally I find that people who use jargon do it as a defence mechanism (i.e. they [...]

The A B C of Next Generation Sponsorship

David Fowler is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles. He currently has [...]

The Future of Rugby Union and its Commercial Development Post England 2015

In part 3 of this series of white papers on rugby union, sponsorship experts from around the world consider the [...]

Strava Insights – Revealing Intelligence on Running and Cycling Behaviour Across the World

Strava is a website and mobile app that is used to track athletic activity via GPS. It also allows a host [...]