Sponsorship insights

/Sponsorship insights
  • Excel Esports in BT branding

BT choose UK sponsorship agency to define esports partnership strategy and for deal advisory services – Case Study

As part of a BT rebrand to reposition as a tech and not a broadband company, they were keen to [...]

  • Ordnance Survey - paper maps on a framed map background. Sports sponsorship agency

OS appoint sports sponsorship agency to define strategy and evaluation approach – Case Study

Ordnance Survey (OS) is Britain’s national mapping agency. It has both a government and commercial remit (develop products to generate [...]

  • Sponsorship agency - Wiggle High 5 cyclist celebrating when crossing the line

Wiggle engage sports marketing company to evaluate and reposition women’s cycling partnership – Case Study

Wiggle is a global online retailer and brand owner in the tri-sports marketplace. As the long-term title sponsor of the [...]

  • Sponsorship Trends Sports Agencies in London Predict For 2023

Sponsorship trends sports agencies in London are predicting for 2023

The Frontier Market Report by Dentsu is a summary of sponsorship trends that sports agencies in London (and beyond) predict [...]

  • In-game advertising - Luigi, Yoshi and Mario characters

In-game advertising: programmatic ads or immersive brand experiences?

In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences is an article published by [...]

  • Music brand partnerships - Convo word mark

How music brand partnerships are evolving in 2023

Frukt's latest report looks at the state of music brand partnerships and gives a point of view on how brands [...]

  • Sports Sponsorship 2023 Key Themes Report

Themes sports sponsorship pros should be aware of in 2023

PWC's sports industry report highlights a number of sports sponsorship considerations for 2023 from a brand, rights holder and investor [...]

  • How sports agencies use insight to identify sponsorships report

How sports agencies use insight to identify sponsorships

Brands use sports agencies to advise on suitable partnership and sponsorship opportunities to support their marketing agenda. Chosen and activated [...]

  • Digital trends header

Digital trends in sports report 2023

At the turn of every year, Seven League releases its digital trends in sports report on the seven key trends to [...]

  • Baseball batter striking ball

Oddsindex appoint Strive to provide daily US sports content

Oddsindex appoint Strive to provide daily US sports content OddsIndex, the players’ platform for US sports betting odds and content, [...]