Sponsorship insights

/Sponsorship insights

Getting the Right Beats: Product Placement in Music Videos

You don’t have to be able to name the Mercury Music Prize shortlist’s from the last 10 years to be [...]

eSports: The Emergence of a New Sponsorship Platform

Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]

Why ‘Cycling is the New Golf’ is Not Enough to Sell Sponsorship

If I had a pound for every time someone had said to me ‘cycling is the new golf’, I’d be [...]

Is the Traditional Sponsorship Agency Model Still Fit for Purpose?

Strive Sponsorship are the new kids on the block. Having launched at the beginning of 2015 we're up to four [...]

Know the Difference: Brand Influencers vs. Brand Ambassadors vs. Brand Advocates

'Marketing speak' is universal. Generally I find that people who use jargon do it as a defence mechanism (i.e. they [...]

The A B C of Next Generation Sponsorship

David Fowler is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles. He currently has [...]

The Future of Rugby Union and its Commercial Development Post England 2015

In part 3 of this series of white papers on rugby union, sponsorship experts from around the world consider the [...]

Strava Insights – Revealing Intelligence on Running and Cycling Behaviour Across the World

Strava is a website and mobile app that is used to track athletic activity via GPS. It also allows a host [...]

Record Season of Cycling on Eurosport as the Grand Tour Audiences Grow

The 2015 editions of the Tour de France, Vuelta a Espana and Giro d'Italia have enjoyed further growth in fan [...]

Fantasy Sport – The Newest Sponsorship Category

If you've not heard of the likes of FanDuel and DraftKings, then you soon will do as the current biggest [...]