Is the Traditional Sponsorship Agency Model Still Fit for Purpose?
Strive Sponsorship are the new kids on the block. Having launched at the beginning of 2015 we're up to four…
11 years ago
Know the Difference: Brand Influencers vs. Brand Ambassadors vs. Brand Advocates
'Marketing speak' is universal. Generally I find that people who use jargon do it as a defence mechanism (i.e. they…
11 years ago
Brand partnership: Ride an Uber, Watch College Football with AT&T
*Updated: 30/10/2015 to include new Uber & Nike+ brand partnership Brand partnerships aren't a new phenomenon. But there is growth…
11 years ago
The A B C of Next Generation Sponsorship
David Fowler is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles. He currently has…
11 years ago
Who are the UK Fans Watching the Rugby World Cup 2015?
Following on from Repucom's 'Rugby World Cup: What does the global fanscape look like?', Marketing Week and Experian have combined demographic…
11 years ago
The Value of Non-official Rugby World Cup Partners Social Media Campaigns
Market intelligence agency, Repucom, has identified, monitored and valued three of the most striking social media campaigns deployed by…
11 years ago
The Future of Rugby Union and its Commercial Development Post England 2015
In part 3 of this series of white papers on rugby union, sponsorship experts from around the world consider the…
11 years ago
Strava Insights – Revealing Intelligence on Running and Cycling Behaviour Across the World
Strava is a website and mobile app that is used to track athletic activity via GPS. It also allows a host…
11 years ago
New Markets Show Huge Growth in Rugby World Cup Fans
New data shows the huge growth in the number of Rugby World Cup fans across the sport’s less dominant competing…
11 years ago