Rugby union sponsorship analysis

In the second of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the…

What types of sports fans are most influenced by sponsorship?

Global sports fans in the information age. Who are we? What motivates us? How do we create value? Which fans…

Rugby World Cup: What does the global fanscape look like?

In the first of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the…

Strive Sponsorship launches with new wins

Strive Sponsorship, a new consultancy founded by former Team Sky head of partnerships, Malph Minns, has launched with two major…